So, I have a fundamental question about Tesla's pricing strategy. When the Model 3 was first released, customers had access to the full federal tax credit of $7K. As the rebate decreased and ultimately disappeared, prices continued to decrease. I remember thinking "how will the competition ever catch Tesla if they keep sharing their economies of scale with the customer?" Just after the last price reductions of February 2021, I began to invision the inevitable fulfillment of their mission as Tesla was making the best products AND at the lowest prices! Then it stopped. Prices started increasing and haven't stopped. The LR TM3 is up 22% since March 2021.
Maybe the competition didn't come. Maybe inflation was coming. Maybe margins were too thin. Maybe demand was too high. Maybe supply was too low. Maybe it's those things and many more. But, I don't have the same feeling about Tesla sharing those economies of scale with the customer anymore. I think Tesla's 3/Y products have gotten very expensive and many people that were thinking of stretching can't at these prices. I know margins are epic and I should rejoice as a stockholder. But, what fundamentally changed this trajectory in March 2021?
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