The Apple Car is damned near irrelevant to Tesla shareholders.
The only reason it's brought up so frequently is as part of the "Competition is coming" narrative. But that argument is irrelevant.
Tesla is big enough and strong enough, they will succeed or fail in this industry based on the merits of their products and the skill of their engineers. People always talk about competition, but ultimately if your company makes a fantastic product, it will survive regardless of competition. This is ironically how Apple survived so long and expanded in spite of massive competition.
It is entirely possible Apple partners with someone to make their cars and eventually becomes successful in this space. It's going to take them 5+ years for Apple + an ideal partner to get to the scale Tesla is today and in that time Tesla will be 7x bigger than it is now.
So long as Tesla continues on their current course, they are immune to Apple. They might lose some customers, but there is still a massive untapped market. So long as Tesla continues to make the efficient cars most people love, they make them efficiently, and they retain their Supercharger network, nobody will slow demand for Tesla cars.
The ones who should be worried about Apple are GM and Ford. Any new entrant is going to be taking market share away from them. These guys should be **begging** to partner with Apple to take over their car computers and help release the Apple car of the future.
The only reason it's brought up so frequently is as part of the "Competition is coming" narrative. But that argument is irrelevant.
Tesla is big enough and strong enough, they will succeed or fail in this industry based on the merits of their products and the skill of their engineers. People always talk about competition, but ultimately if your company makes a fantastic product, it will survive regardless of competition. This is ironically how Apple survived so long and expanded in spite of massive competition.
It is entirely possible Apple partners with someone to make their cars and eventually becomes successful in this space. It's going to take them 5+ years for Apple + an ideal partner to get to the scale Tesla is today and in that time Tesla will be 7x bigger than it is now.
So long as Tesla continues on their current course, they are immune to Apple. They might lose some customers, but there is still a massive untapped market. So long as Tesla continues to make the efficient cars most people love, they make them efficiently, and they retain their Supercharger network, nobody will slow demand for Tesla cars.
The ones who should be worried about Apple are GM and Ford. Any new entrant is going to be taking market share away from them. These guys should be **begging** to partner with Apple to take over their car computers and help release the Apple car of the future.