My view of Tesla's price action is that Twitter has very little to do with it. The primary concerns are growth and margins and I don't see how the Twitter deal really influences those metrics. We're talking about the last 10 days or so spanning from right before P&D numbers to now. Elon's already sold enough stock to cover the purchase of Twitter and I doubt anyone is front running more sales from Elon.
I believe 90% of the price action is due to China demand concerns. China is a big market for Tesla and China's backlog has cratered. The implications are that growth in China will only come with margin contraction. The dollars strength makes it incredible hard for Tesla to further reduce prices in China. As is, Tesla is getting 10% less per car than earlier this year due to the USD strength. I believe Tesla will pivot to exporting from China as the primary strategy and letting China sales slightly declined. Without China in the mix as part of the growth engine, can Tesla continue to grow 50% per year? That is why we saw the 20% haircut in one week in the stock price. Currently the backlog around the world sans China is strong. Tesla will try to maintain margin if at all possible. The U.S. EV credit also makes it unlikely that Tesla will give up margins in the near term.
I am an all in never sold stock holder since early 2020 and I bought materially more every day this week. This is because I believe Tesla price will recover in the mid to long term based primarily on faith that Tesla will deliver FSD. If not at the end of this year, by summer of 2023. As Elon said, Tesla is worth essential zero without FSD (an exaggeration with some truth to it) . My belief could turn out to be disastrous for my wealth but I do believe. The big question in FSD is are there problems that can't be solved that will prevent FSD from being used for driving on the road? Can FSD be a game changer in terms of driving experience and safety? The progress so far leads me to believe problems, if not all, are solvable.
I also see ways to overcome the China problem, namely the long rumored model 2. China's car market is a different market. Tesla currently competes with Mercedes, BMW, and lately higher end EVs from Chinese manufacturers. Tesla does not compete with lowered end offering from foreign and Chinese manufacturers. In the U.S., the consumers typically have more wealth and the model 3 competes with mass brands such as Honda and Toyota. In China Tesla is in the luxury car sector. Can Tesla make a profitable lower end car to fit the China market? In 2 to 3 years, I believe we will see a China only Tesla model.
Here are the catalysts that will spur a turnaround.
1) China demand comes back. If this is the case, all problems solved. You'll see the stock shoot up immediately.
2) Q4 exceeds expectations
3) Official Fed pivot to spur growth
4) FSD summer 2023
We do have the overhang of a possible deep recession, an escalation in the war or more oil shocks. It's not an easy time to be a Tesla investor.
Lastly, it will be quite interesting to see if Tesla announces a 5th Giga factory location this year. Either way, it will give us some insight into how Tesla sees the mid term demand.