I think people in general are severely underestimating how much cost can be pulled out of the 3/Y design from fully implementing the savings we currently know about and from deleting luxury features for an economy version. Tesla doesn't necessarily require a whole new car design to achieve this.
Known upcoming savings relative to 2021:
- Front and rear castings
- Labor that is not at SF Bay Area prices
- Structural 4680 battery pack with all the 50%+ cost reductions from Battery Day
- New and improved factory design like Berlin and Austin
- Reduced shipping expenses from simply having more factories with shorter average shipping distance
- No ultrasonic sensing system
- Li-ion 12V battery
- 8 more years of miscellaneous improvements
Economy version savings opportunities:
- Iron-phosphate battery cathode chemistry
- Cloth upholstery instead of premium leatherette
- No seat and steering wheel warmers
- Motor with less than 208 kW power rating
- Traditional sheet metal roof instead of glass
- Wheels smaller than 18 inches
- Front seats with manual position adjustment instead of motors
- Less fancy sound system (not everyone needs 15 speakers)
- Basic side mirrors that don't have motors for folding in and out (or no mirrors at all)
- Basic rearview mirror instead of electrochromic mirror (or no mirror at all)
- Manual steering column adjustment instead of motorized
- No wireless phone chargers
- Smaller console screen
With an economy 3/Y such as this, people could get like 80-90% of the Tesla vehicle experience, and 100% of the safety and standard software features, simply by being willing to sacrifice somewhat on range, powertrain performance, luxury comforts and premium conveniences. Until buying my Model 3, I had never had a car with
any of these features. This base version could have 30% gross margin or more, but the premium versions like we have today would still be sold and would still contribute to overall average gross margin being even higher.