Olle
Active Member
I am totally onboard with price cuts to accomplish volume target.
However, in the last few months, about a third, depending on how I count, of my frieds who are long term die hard at least 5-7 year Tesla owners/supporters, switched to other brands due to lacking service. (Gone to Ford (gas), Rivian, Mercedes (EV) and Nissan (gas) respectively). None of them are bothered by Elon's political and Twitter dealings in terms of their choice of car btw.
I agree with my friends that service is down, based on my own experience. (Don't worry I am not switching, too much of a supporter of the mission and love the cars too much.) Two concerning things I have personally experienced increasingly: 1) Tesla scheduling multiple appointments for a repair and either rescheduling last minute or not having the parts on hand, only performing partial repair, rescheduling for the rest. Often scheduling ranger service to an old adress of mine, even though it has happened before and been corrected multiple times. 2) arbitrarily refusing to perform warranty repairs, then sometimes doing it.
I understand that my personal experience could be random, but it seems too large of a portion leaving Tesla in short order to be a complete coincidence.
If what I am seeing is representative, a small improvement in service could have yielded the same sales volume going forward with lesser price cuts. Service experience takes time and price cuts are immediate, I get that. However, with production scaling up and and interest rates going up, Tesla probably knew by summer 2022 that large price cuts were coming. That would have been a perfect time to start improving service IMO. Nothing necessarily costly. Even just policy changes. For example, if they wished to cut warranty cost, could have lowered the warranty coverage in the purchase contracts instead not honoring existing warranty obligations. It's not like they were out of cash and needed to cut warranty cost this minute.
It is in the past now. The good news is that with an improvement in service, demand can go way higher. That is a big leak in the system that can probably easily be sealed.
However, in the last few months, about a third, depending on how I count, of my frieds who are long term die hard at least 5-7 year Tesla owners/supporters, switched to other brands due to lacking service. (Gone to Ford (gas), Rivian, Mercedes (EV) and Nissan (gas) respectively). None of them are bothered by Elon's political and Twitter dealings in terms of their choice of car btw.
I agree with my friends that service is down, based on my own experience. (Don't worry I am not switching, too much of a supporter of the mission and love the cars too much.) Two concerning things I have personally experienced increasingly: 1) Tesla scheduling multiple appointments for a repair and either rescheduling last minute or not having the parts on hand, only performing partial repair, rescheduling for the rest. Often scheduling ranger service to an old adress of mine, even though it has happened before and been corrected multiple times. 2) arbitrarily refusing to perform warranty repairs, then sometimes doing it.
I understand that my personal experience could be random, but it seems too large of a portion leaving Tesla in short order to be a complete coincidence.
If what I am seeing is representative, a small improvement in service could have yielded the same sales volume going forward with lesser price cuts. Service experience takes time and price cuts are immediate, I get that. However, with production scaling up and and interest rates going up, Tesla probably knew by summer 2022 that large price cuts were coming. That would have been a perfect time to start improving service IMO. Nothing necessarily costly. Even just policy changes. For example, if they wished to cut warranty cost, could have lowered the warranty coverage in the purchase contracts instead not honoring existing warranty obligations. It's not like they were out of cash and needed to cut warranty cost this minute.
It is in the past now. The good news is that with an improvement in service, demand can go way higher. That is a big leak in the system that can probably easily be sealed.
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