That used to be the case in North America before the first oil crisis--only businesses and people with certain jobs had pickups. Then the pollution controls made pickups faster and more fuel efficient than cars. People started purchasing pickups and found out how much more convenient they were if you had to do anything more than just carry groceries, they were also lower cost (only for a while though). Vans and minivans were also popular for awhile, but younger soccer moms didn't want to be seen in a soccer mom vehicle (similar to how their moms didn't want to be seen in a station wagon (now called CUVs to avoid the station wagon classification). So pickups continue their popularity. Pickups are also more versatile than vans. They pull trailers (even a fifth-wheel trailer), a camper back can be added, etc..
Granted, pickups have a "sexier" aesthetic than a van, but, in my experience the van is a more practical design for nearly every day to day application. The Tundra I owned didn't get used enough to justify keeping it.
I replaced the pickup with a van, and after a little creative work on it have found it significantly more versatile. It has a fridge, 400W of solar, 600AH of Lithium batteries, inverter, running water, storage, and can still carry nearly all of the same loads (12 ft lumber, 4'x8' panels, etc.) which I so rarely needed the pickup for.
There are too many times where I have found having an enclosed cargo space far outweighs the open bed of a pickup. I can leave things in the van anywhere I go without worry of exposure to elements, casual theft, etc. and the "150" version of the van has a 4400 lb. carrying capacity (enough to carry the weight of my car with 400 lbs left over), plus, it has towed everything I've needed it to. The van also has more power at about the same mpg as the pickup.
The CyberTruck, with built-in covered cargo space that can be left open if needed is a great compromise. So, I hold a reservation for one that may come to me in another year and a half or two. That vehicle will replace both the car and the van for my needs, but I might miss the fridge after an MTB ride.
I really want to see a CyberVan in the offering, but that may be a while.
The few pick ups we do have over in the UK are generally all beaten up, as they're only used for appropriate work, no one wants one to use as a car, that would just be weird! (Cybertruck aside, as its as cool as anything!)
