For context I've lived in a few of these countries.
There is indeed a lot of good demand in LatAm but it does depend on stuff. The biggest market and biggest auto manufacturer is of course Brazil. The wealth is not evenly distributed. The wealthy are seriously rich, as
@unk45 points out just check out the helicopter market is Sao Paulo for example - the rich there hardly ever get in a car. But they still have many vehicles in and for their households, and money is no object. The middle classes (a broad term) will buy anything from a Gol (think 2/1, but they'll make the 2 via the Tesla stretch) to a big SUV (so typical Y/X buyers), but for them an important consideration is credit availability - especially so for the enterpreneurial middle class in the countryside who will be natural markets for the CT (and they'll charge from their own solar on their own property) but really the urban markets are where the action will be for the next 5 years. Navigating the financial package will be an important consideration for Tesla in the coming years, especially given the various currency fluctuations.
Another key enabling factor is the dramatically reduced protectionism within/amongst the key LatAm nations over the last few decades. If you add the Brazil and Mexico markets together you get 5m/yr. So a 20% take of that is 1m/yr. You can clearly see that putting a 2m/yr factory into Mexico is going to have happy hunting provided it makes a suitable product suite. If 50% of the Monterrey factory output goes to LatAm and the other 50% heads north to US/Can that would be just fine.
Building out the Supercharger network enough in Mexico and Brazil to drive the sales in the key adopter markets is not going to be any more challenging than has already been achieved elsewhere. The majority of the SCs will go around the big conurbations which are truly big (Rio, Mexico City, Sao Paulo, Bs As). Then run the main highways (e.g. Rio de Janiero down to Mar del Plata, plus the existing buildout in Mexico) and I think that'll do for the next 3-4 years in network terms. The infill will flow naturally. Praise be that CCS rules. (It will be interesting to see if they hit Lima as well, or more to the point, when).
Once a car is on a boat then it is relatively cheap to move it around. That's why it is economic to ship from Shanghai to Europe. It is no different doing Altamira to Brazil, but a lot quicker. If Brazil wants to keep its balance of payments under control then they'll need to get battery mineral production up and running PDQ, ideally with added value cell manufacture. Done right the empty vessels can take cell production back the other way - Caterpillar used to be past masters at vessel routings like this between their various factories.
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I thought it had already left. But something is going to have to be installed fairly soon, as I don't see China remaining forever happy with exporting all the LFP and not getting another car plant for their troubles. And if the Chinese LFP dries up then Berlin is in trouble unless it has 4680 up and running. Tesla may want to play chess, but the CCP ain't dumb, and nor is the German or EU governments. The US-IRA is blatantly protectionist, but will get countered, and I'm sure Tesla is thinking ahead about how to reshuffle the deck at the correct moment.
Excellent post!
One crucial part that seems difficult to assess right now is the elasticity of demand driven by the combination of infrastructure, reduced duties/road taxes and expanded renewable power availability. The combination of infrastructure and fees is a serious problem for nearly all the world outside China, most of the EU and US/Canada.
I am prone to emphasize opportunity but a life often spent working with underdeveloped parts of the world makes me acutely aware of impediments on one side, and huge opportunity on the other.
So, why be optimistic now?
Even in the poorer countries photovoltaic and wind energy is rapidly expanding because it is cheaper, especially when a country must import fossil fuel. Stationary storage is booming in many of the same places because cheaper batteries are proliferating, often fromChinese and local producers unheard of in the rich world, but also CATL and their licensees, BYD and many local lead-acid producers too. Those spawn the Indian/Thai/China/etc tuc-tuc and micro mini markets, just as the EU has done for urban center tiny delivery vehicles.
Without making long lists of producers or users, or even pointing out the major Brazilian urban delivery services are using them too, it is quite obvious that much of the world is electrifying transportation bottoms-up. Of course I have a bias, my brother-in-law rents space for some of the now-ubiquitous electric bicycle/scooter sellers in Rio de Janeiro. These things are happening worldwide, generally invisible to the traditional carmakers.
So, why is that relevant to Tesla? Precisely because the notion of BEV is rapidly becoming viewed as normal, and infrastructure is coming to support them. Almost without question, once Tesla establishes a widespread Supercharging network the economic reality of BEV operational cost vs ICE will be compelling. Much more so for taxi and commercial markets which now spend a third or more of fuel idling in traffic jams. Suddenly they'll see they will waste far less on BEV.
Just think of market size and costs everywhere in the Indian subcontinent, Middle East, Africa, Eastern Europe and the Americas plus islands everywhere. The common factors are really expensive fuels, expensive ICE repairs, high borrowing costs, traffic jams and high taxes on those costs.
What happens when they adopt solar, wind and storage? Marginal costs go down.
What happens to maintenance costs for vehicles and generators? Marginal costs go down.
What happens to city pollution? It, too, goes down.
All this is the logic for understanding the opportunities now appearing for Tesla.
Monterrey is only the beginning; Shanghai (remember the ancient promise of 'designed in China'?) and others to come. All these will contribute to the 20 million.
The debates we have been having are really about obsolete thinking. As production costs decline and production efficiency rises Tesla will be more able to deliver products the assist the entire "global transition to renewable energy". Is that not the mission?
Only making big cars and trucks as at present will not get to that transition. It already is funding the developments to get there.
There is an easy analogy from consumer packaged goods. Companies like Nestle, Mondelez, Procter & Gamble all make nice profits form sales in poor countries. Poor people do not buy "Giant economy size", but buy what they need for the next wash, meal or whatever. That does mean higher unit cost sometimes, not always, but it does mean accessibility.
Tesla is heading there, not with Monterrey, but some of the next factories and products. Tesla will help clean up the world's most polluted cities. What is not to like about that?
In the meantime Monterrey will do just fine producing just slightly smaller big cars, just not as big, perhaps, as those so widely popular in wide open spaces. Remember, Cybertruck is coming for those places!