For those seeking insight into how Elon's public persona has or hasn't affected product demand, here a bit of data that, like all other data sets, can't really answer the question but may nevertheless provide some insight.
The latest shareholder vote results are
out. They can be compared with the
results from 2020, the last time Elon was up for reelection to the board of directors. For the votes I assume that Elon voted all of his shares in favor of himself, and those self-votes provide no insight into the public perception of him. This is reasonable because the number of abstained votes in each case was far less than the number of voting shares owned by Elon (
2023 = 715022706 shares and
2020 = 38658670 shares) and the total votes cast demonstrably include all the shares owned by Elon.
In 2020, just 0.831% (less than 1 %) of non-Elon-owned shares were voted against him remaining on the board. This was after the 420 tweet in 2018 and resulting SEC fiasco. The for-Elon/against-Elon (excluding Elon's own vote) ratio was 75.8:1. The brokerage held stock who's owners couldn't bother to vote was 36.3% of the non-Elon owned shares.
In 2023, 5.05% of the non-Elon owned shares were voted against him remaining on the board. This was after the Twitter purchase and much additional Elon tweeting. The for-Elon/against-Elon (excluding Elon's own vote) ratio dropped about a factor of 6 to 12.7:1. The brokerage held stock who's owners couldn't bother to vote was 30.9% indicating a little over 5% of non-Elon owned shares that didn't care previously now cared enough to vote this time.
Now there are a lot of factors to muddy the waters including that TSLA shareholders are generally strongly pro-Elon, and those who totally lost faith likely sold their shares and wouldn't show up in these votes. Also the number of people voting is far different from the number of votes because the voting is of course share-ownership weighted. Many other factors make interpreting this data difficult.
My take away is that the change in perception of Elon has been net-negative and not been negligible.