Lots of newer companies offer a semi custom build. Take a look at genesis for example. I agree that it will increase the lead time, but some people are not in a hurry to get a car and many would prefer to be able to add options/accessories by the time it arrived versus having to tear into their car to get it to their liking.
the company may be young, but that also means most people are not familiar with Teslas. My main point was that the website lacks a good bit of detail compared to other companies. They at the very least could have added more pictures to show case different angles, or better yet a 3D walkthrough of the interior/exterior of the vehicle.
While I understand and somewhat agree with you, those are things a company does when they are trying to increase sales / drum up hype on their product. At this time at least, Tesla has no need to do that. they sell virtually every car they make, and they are, for the most part, already sold based on word of mouth, etc.
FWIW however, the specific issue with the homelink install I agree with 100% (although me agreeing means nothing, lol). Homelink used to be installed on every vehicle, then tesla changed it. Most of us were under the understanding that this was due to licensing cost. We dont think tesla is making much (or any) money for a $300 option that has to be installed after the fact, when you count the module, and the time it takes to schedule a slot in the service center or with mobile service.
Even if you buy the module from someone selling it on ebay or something, and even if you install it yourself, tesla would charge you shop time to activate it, which pushes the cost for doing it that way to basically the same thing you pay ordering it from tesla. It should be a click box on the order form "with homelink" $300.
I dont think we will see tesla get to BMW levels of personalization / custom ordering, though, and I dont think they should, personally. Thats one problem BMW has now, in fact. Dealers only order what they THINK people want, but any savvy BMW purchaser knows they can order one exactly like they want, and get basically the same price. An ordered car is one someone can back away from, so dealers dont like doing it (with a few exceptions).
Every time you add an option, you add some complexity to the build process. Hell, at one point, tesla was basically giving people who ordered a Standard Range vehicle a Standard Range+ vehicle and simply turning things off in software, because that was cheaper than actually building it different.
So, While I understand the complaint, and for homelink specifically understand and agree with the complaint, in general Tesla is likely not going to have a ton of options, and as someome else up thread stated they dont actually build a car "for you" like german manufacturers do when you order a car. Since the options are limited, you just get slotted into the next "Blue / Black / AWD " car, and they put on certain wheels.