That new Lucid commercial is sweet
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araxara
S-P85#3,218 X-LR M3AWD
You mean this?
Heart and Mind Documentary
We recently created a film for Car Design News showcasing some of the bigger thinking around design at Lucid. To demonstrate how we built a car (and brand) from the ground up, we interviewed key players covering every aspect of the Air experience.
Watch as VP of Design Derek Jenkins discusses the origins of the Lucid brand. Design Director of Brand Nathan Barbour speaks to the end-to-end experience and our post-luxury approach. Exterior Design Manager Jenny Ha shows how we achieved the sleek, minimal shape of Lucid Air. And Design Director of Interior design Joann Jung teams up with Design Director of CMF Sue Magnusson to talk about the intentionality that went into the Air interiors.
We recently created a film for Car Design News showcasing some of the bigger thinking around design at Lucid. To demonstrate how we built a car (and brand) from the ground up, we interviewed key players covering every aspect of the Air experience.
Watch as VP of Design Derek Jenkins discusses the origins of the Lucid brand. Design Director of Brand Nathan Barbour speaks to the end-to-end experience and our post-luxury approach. Exterior Design Manager Jenny Ha shows how we achieved the sleek, minimal shape of Lucid Air. And Design Director of Interior design Joann Jung teams up with Design Director of CMF Sue Magnusson to talk about the intentionality that went into the Air interiors.
swaltner
Active Member
uujjj2
Member
Design is the last thing for Lucid to brag about. Canoo has interesting design. Cybertruck is an interesting design. Bet the Apple car is an interesting design, whatever it may be. Even the original Model S with the frunk and the fastback hatch was interesting, at the time. Lucid's design is just a basic 3-box sedan. BORING!!
X Fan
Supporting Member
araxara
S-P85#3,218 X-LR M3AWD
araxara
S-P85#3,218 X-LR M3AWD
Actually, drag coefficient is a bit different. For example a tear drop regardless of its size, has the same drag coefficient. You are probably thinking of Drag Area, which is the product of the drag coefficient and frontal area. In this case a foot less cross section will probably make the Lucid even more efficient by virtue of a smaller frontal area.
Is that a third party, wind tunnel verified drag coefficient? Often the Cd that manufacturers provide is very optimistic. Tesla's for the Model S has been verified.
araxara
S-P85#3,218 X-LR M3AWD
According to Lucid;
The new industry benchmark was recorded at Windshear’s facility in Concord, North Carolina, which is considered one of the most advanced automotive wind tunnels in the world.
Lucid Air Achieves Industry-Best 0.21 Coefficient of Drag
Lucid Air Achieves Industry-Best 0.21 Coefficient of Drag
That's Lucid sponsored testing. When the Model S came out, it was tested against other manufacturers cars by a third party not associated with any of the manufactures. Tesla's Cd was one of the few, if not the only one, that tested as advertised. I think we'll have to wait until the car is released and others can test it.
How does the rolling road affect the results? It might make the numbers more accurate, but are they lower or higher than in a tunnel without this feature?
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itsAndrew
Member
uujjj2
Member
The CdA (drag coefficient times area) for the Lucid Air is much better than the Model S, because both the Cd and the A are smaller. Lucid's engineering is great. It's the design that's boring.
Hey, maybe boring design is a good business decision. Boring people outnumber interesting people.
Hey, maybe boring design is a good business decision. Boring people outnumber interesting people.
FutureShock
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