@ecarfan you wrote:
thanks for your post. You have made a very important point about the ICE companies lacking the initiative to invest in their version of the GF, but I think you neglected the possibility that they could find willing partners to assist them, just as Tesla has used Panasonic to help make GF1 a reality (Tesla could not afford to build GF1 without Panasonic). If an ICE company CEO decided to go into EVs in a big way I think they could find a battery partner to assist them.
Sounds like you agree that we may be seeing, and continuing to see for many years, something of an in effect oligopoly "kicking down the road jumping off of a 50 foot cliff over rocky water" scenario I suggested in parts 2 & 3 of my first post.
You then raise the question of other battery makers playing the role of Panasonic in terms of assistance (funds and expertise I imagine) for incumbent(s) once they actually decide to jump off that cliff.
I only touched on this briefly (at the end of point 4 of the original post), but I agree this is worth looking at in more detail, and keeping an eye on.
Here's a little bit of research I did as to the scale of financial help battery makers may offer. Other than Panasonic, the largest battery makers (not including those in China, a country which I've said I think will be its own essentially self-contained case for at least another 5-10 years, notwithstanding potentially very strong growth within China), are LG Chem and Samsung SDI. If the data I found in my brief google search is reliable, LG Chem has roughly $2.5 billion in cash on hand, with a little bit more debt than that. Samsung as a whole had roughly $60 billion in cash as of two years ago. I didn't readily see any numbers for Samsung SGI cash, and I don't know how freely cash can move within the company to Samsung SGI, or how compelling investing in the battery business would be vs. other aspects of Samsung's business.
Those were the two that stood out to me from this list of
"EV battery makers." Samsung potentially could have a material impact in moving things faster, up to ~10% of the cash needed to get to the supply tipping point, half of the total needed battery supply.
I think it's worth noting, that if one or more incumbent automakers comes knocking on Samsung's door because they've decided to jump off "the 50 foot cliff", Samsung is going to size up how likely the potential partner is to hit the rocks rather than the water when determining what if any money they want to contribute to building battery plants with such an automaker.
If anyone has thoughts about any other companies from the list I linked, or otherwise, that may have substantial cash to help in the massive scale up of batteries needed, please chime in.
you continued,
There is another issue I don't see in your analysis: auto consumer mindset. Last night I was talking to a friend of mine who is a Ph.D. chemist working for a high tech company here in Silicon Valley. Very smart guy. We started talking about Teslas (of course . He said he is "thinking" about getting an EV a few years from now but is still unsure about their long term reliability and just generally seemed uncertain about their viability. The Model S has been in volume production for over 4 years and he has such concerns? I explained the Tesla drivetrain warranty, talked about my EV experiences, the Supercharger network, the coming Model 3, etc., but he's still not sure.
I have had many similar conversations with equally smart people over the past few years. A small percentage "get it", but many do not. And this is in a part of the country where you see a Tesla on the road very few minutes! (No exaggeration) It is hard for many people to shift from the ICE mindset and the auto manufacturers know that. They are counting on it. And they are right. Change will be gradual. Most people have never heard of Tesla, or think it is just a whiz bang toy for rich people. Younger people are generally more receptive to change and I see kids get more excited about a Tesla than their parents. It is going to take a generation to fundamentally change the average auto consumer mindset.
I did give my take on this this briefly at the end of point 1, but there is no magic formula for determining how and when consumer awareness will flourish. I'm curious to hear what everyone else thinks about this.
I basically think the reality of the couple of million more Tesla's on the road by 2020-2022, 10X today's volume, and almost all representing vehicles (3 & Y) Elon thinks half of consumers can afford, will get the dominoes falling regarding consumer awareness.
I'm not a fan of phrases like "the Iphone of cars", but I think by the early 2020s, like the Iphone a decade ago, there is going to be quite widespread buzz that ICE vehicles simply do not compare to a Tesla quality EV. Remember, I picked the early 2020s based on Tesla pretty much matching or beating ICE on every metric in the car shopping equation... I didn't mention it would also save roughly $500 year in fuel costs even if oil prices stay flat. A better vehicle in every metric with a cutting edge tech aura for the same price as an ICE, saving $500/year (and quite possibly the lead in autonomous tech)... I think we'll see some substantial Iphone-like buzz, but again, there's no formula for figuring out how far reaching this will be and I'm wondering what other people here think about this one.