The M3 terrifies BMW

[JoeCoolMan24]

This about as close to pissing down your leg as you can get with an ad campaign. Sorry BMW, but Elon might as well be your boogey man.

 

[Twiglett]

talk about admitting that an unknown car that 370 thousand people have paid money to reserve is more exciting than a slightly electric ICE powered standard car.
Even worse, it proves that even BMW don't see the i3 as competition for the Tesla Model ☰ so they had to resort to using a hybrid instead.

 

[T34ME]

This about as close to pissing down your leg as you can get with an ad campaign. Sorry BMW, but Elon might as well be your boogey man

Thank you BMW, but I will happily WAIT! BMW, your car sucks compared to the Tesla model 3.

 

[MTL_HABS1909]

What a fail! Makes me happy to see them so scared!

 

[ety]

Saying why wait for a Model 3 when you can buy an EV with 15 mile range is ridiculous. Especially when that car starts at $45k. Its no surprise they are lucky to sell 30 a month. You would think when 300,000 reservations are made for a long range EV they might realize what people actually want.

Showing someone walking by a supercharger they can't use, to plug in to a 110v outlet just shows how clueless they are. My i3 didn't even come with DC fast charging, and while they have since made it standard they have made little to no progress in a DC fast charging network. Instead they advertised dealers giving loaner cars for long trips, except it took many months until dealers even thought about doing it, and when some did they added restrictions that defeat the whole purpose. Getting a loaner car with a 100 mile per day limit doesn't help with long distance travel.

 

[Discoducky]

Wow, it's great to see free advertising for Model 3!

 

[Krugerrand]

What's that saying? Oh, yeah. 'Some things are worth the wait.'

 

[rjcbox]

Lol. I wonder where that woman got permission to plug in a public lot. Also, they must have altered the vid, since those awesome superchargers are always glowing and look oh so cool @ night!

 

[ccutrer]

Wooooow. Talk about BMW admitting they're scared out of their wits by Tesla. Also lol that you have to "wait" for a supercharger, but instead you're plugged into a 120V/15A.

 

[FlatSix911]

Take a look at the 2016 US sales for a comparison ... 218 BMW vs. 14,240 Tesla S

 

[ccutrer]

Take a look at the 2016 US sales for a comparison ... 218 BMW vs. 14,240 Tesla S

View attachment 188929

So with "all" those cars they've sold, they've almost paid for production on one of those commercials. Maybe.

 

[Model 3]

Well, at least they got one thing right: I did not know I was waiting for that car

 

[larryep]

they could of put an s or x by the supercharger O wait...........

 

[larryep]

like the girls pause when passing the supercharger. what was she thinking? wish i could use that darn it!

 

[Krugerrand]

This is actually really stupid of BMW because most of the world still has no idea about Tesla and certainly not its Model 3. BMW just potentially piqued the interest of thousands of people.

 

[CuriousG]

Are there any SCs on top of a parking lot like that?

 

[strykeroz]

This is actually really stupid of BMW because most of the world still has no idea about Tesla and certainly not its Model 3. BMW just potentially piqued the interest of thousands of people.

Agreed. Dell was still a year away from launching in Australia when Compaq started telling us all how bad they were, and I think the same when I see this. That they don't use Tesla's actual name doesn't obscure who they're talking about, and completely acknowledges and therefore validates Tesla as a direct competitor.

If this keeps up Tesla can avoid advertising for a bit longer.

 

[zenmaster]

talk about admitting that an unknown car that 370 thousand people have paid money to reserve is more exciting than a slightly electric ICE powered standard car.
Even worse, it proves that even BMW don't see the i3 as competition for the Tesla Model ☰ so they had to resort to using a hybrid instead.

It's the only sedan they have right now. Will be 5 years (2021) before BMW has an EV sedan.
If the Model 3 becomes popular worldwide, then BMW may lose more than single digit percentages of 3 series sales. But that larger market growth for Tesla will be slow enough to provide BMW time to catch up.

 

[Model S M.D.]

BMW should spend a little more on R&D and less on advertising. I love how they are basically admitting the i3 is no competition for the Model 3, they have to put a picture of their fossil car (hybrid) in order to have a chance.

This is another funny BMW video to watch: Watch BMW’s CEO bonk his head rushing to get out of Tesla’s Model X after calling it “only a prototype” [Video]

 

[EaglesPDX]

Sorry BMW, but Elon might as well be your boogey man.

You might be thinking small. Musk wants every car mfg. to build EV's and to succeed. EV's are good. EV car ads are good. Idea behind Tesla is to make a space for EV's and for the main stream car mfgs to follow.