...“The most popular color in North America for the past three years is white,” says Nancy Lockhart, Color Marketing Manager for DuPont Vehicle Paints. “We’ve also seen that, globally, black has gained in popularity.” Lockhart credits growing consumer interest in metallic and pearl-coat finishes with boosting the appeal of these two colors.
According to DuPont’s annual “Color Popularity Report,” silver remains the most popular choice worldwide. However, more shocking colors are making inroads. “We’re seeing a rise in purple globally,” says Lockhart. “Orange has also been a color space that has really taken notice the last five years.” ...