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Discussion in 'Tesla, Inc.' started by jory, Jun 11, 2012.
Tesla To Sell Cars In Malls | The Onion - America's Finest News Source | American Voices
"This will be a huge hit with the ‘has $100,000 for an experimental luxury car but still shops in a middle-class retail setting’ demographic."
This one made me laugh.
Except that the Model S can be had for $50,000.
Eh, I expected better from the onion. It was almost as if they felt they had to touch on it, but didn't really feel like it.
Funny, that's exactly how I felt about it. Low-hanging fruit department.
Idea is high exposure without high financial output therefore when the time comes TM will spend the money for more traditional marketing campaigns.