I am not sure why some people are upset that the Signature series will cost 3k-6k more than a similar optioned standard series. Most special editions of anything arent really that different in production costs than the standard version of that product. They might have special colors or designs but they will never justify the actual cost of making it a "special" version. Top 10 Limited Edition iPods - IGN Your reward for getting a signature series is so you can be one of the first people in the world who get to drive a Tesla Model S. You cut everybody in line. When the signature series runs out, none of your neighbors or friends can just go to a store to get one even if they had the money, they have to wait 6 months to a year. You also get special colors and leather trims. And after the exclusivity period ends, your reward is that you will have in your possession a limited edition model that will never be made again and may be worth more, retaining more value. The general productions, however, will be duplicated for years to come. No, I don't think Tesla is trying to jack you or hurt their supporters. I think some people felt that Tesla should have made the specials and standard editions the same price, but people who are in line first get the specials. They want more benefits from their deposit and not just spot in line which is what deposits normally do. I am not sure why some feel entitled to get anything more than that.