I like many have been extremely disappointed, frustrated, and somewhat astounded by the sh!t show that has been Tesla's M3 delivery process during this ramp up. You put down $1k potentially years ahead of time, then another $2500 months ahead of time (at which point it all became nonrefundable, though maybe they've relaxed that term now), yet have absolutely no idea or warning when you'll get "the call," at which point you have to hope you're in town (because they won't hold it for you) and scramble to get funds (hopefully if you got a loan preapproval it has not expired) and get rid of your old car, then potentially have your delivery moved with no warning, or be presented with a car that has defects. Who needs all that. Obviously many/most of us decided it's still worth it to endure. But why? One pretty intuitive answer is that there is no other car that rivals the M3, so Tesla has a monopoly for now on a (sort of) affordable yet totally awesome electric car. But they're not going to stop making them. Eventually supply will meet demand, and one won't have to endure a months long process of crap communication. arbitrary pricing and other policies, and quality issues. I am excited to get a model 3, but I don't think the car alone is going to be so unbelievably awesome that it's worth this hassle, as opposed to just waiting until next spring. But a $3750 tax credit makes it worth it. For some it may be the difference that determines whether the car is worth it at all or even attainable. But even if not, who doesn't want a free $3750! I sure want it! And I'm going to be really pissed if I don't get it. Which is why Tesla's opaque timing and arbitrary "sorry you go to the back of the line" policies are very stressful and frustrating. So the expiring tax credit is driving the suckiness of Tesla's process and at the same time is the reason I'm willing to endure that suckiness. If it weren't expiring, I'd care way less about this opaque timing, making it not suck so bad. Since it is expiring, the opaque timing is higher stakes, making it suck more. I think it's interesting how intertwined the tax credit is with the ramp up. Tesla needs to ramp up to please its stockholders and become a viable, profitable concern. They deserve a grade of F on the customer experience of this roll out. But the tax credit gives Tesla some cover. For me at least, it's not that the car is so freaking awesome and without peer that I'd accept any customer experience no matter how pathetic. I'd rather wait a while until the car and the customer experience are both good. But I accept the bad experience now to save $3750. When the prospect of saving $3750 is gone (yes I know it phases out and doesn't immediately disappear altogether), Tesla is going to have to score MUCH higher on the sales experience. Hopefully they didn't sour too many customers in this process.