They are Youtubers, and there is a breed of these types making hundred million+ per year for such stunts on YouTube. Crash is real, but the driver airbag was not deployed and driver was not in the car; it was made to look this way. You can find other videos with such stunts on YouTube. The key issue here is why YouTube policies don't kick in a ban this crap from being produced and making money. The video is also recorded without interruption from start to finish.
There’s no way it was staged. The airbag didn’t deploy because almost all of the speed had been scrubbed by the time it impacted the building and glass front buildings are pretty soft in terms of impact.
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