Ok I reserved one yesterday. Within minutes of my $ hitting Ford's pocket I received two e-mails. One indicating I have a reservation and the next explaining I was assigned a "local dealer". I get an email from that dealer introducing themselves etc. Ok everything sounds good right? Clearly I forgot I was dealing with the old system. When Raptors and GT's came out you couldn't touch them for anywhere close to MSRP for years. That "market adjustment" thing. And I have to go to that dealer to get my refund!!!! WTF!!!
I would have NEVER placed a reservation had I known. To say I'm pissed is a drastic understatement. I'll be cancelling my order and let you guys know how that goes. Just finished my conversation with said dealership and they say they will be doing market adjustments. When I asked how to get my $ back he said I somehow have to go back to Ford corporate. Clearly the refund part of original welcome FAQ below not correct. Oh I called the dealership. He says he doesn't know anything about how to get a refund. This FAQ data was in the email supposedly from him. It was his phone number at the bottom of the FAQ section.
I had to stop myself from yelling at this point.
The details pasted from my dealer email.
What happens to the reservation deposit once I order?
See your dealer for details. The reservation deposit should be credited or refunded by your dealer as part of the vehicle purchase process. * WTF I sent my $ directly to Ford
Am I buying this vehicle directly from Ford?
No. The purchase agreement will be between you and the dealer, not you and Ford. Clearly the dealership is going to control actual final price.
What price will I pay for my F-150 Lightning?
The pricing for your vehicle will be finalized at time of order. The entry model starts at $39,974 MSRP (commercial-oriented). More-equipped mid-series (XLT) starts at $52,974 MSRP, offering additional comfort and technology. MSRP starting at $39,974 up to around $90,474.1 This reservation does not guarantee you a specific price point.
I would have NEVER placed a reservation had I known. To say I'm pissed is a drastic understatement. I'll be cancelling my order and let you guys know how that goes. Just finished my conversation with said dealership and they say they will be doing market adjustments. When I asked how to get my $ back he said I somehow have to go back to Ford corporate. Clearly the refund part of original welcome FAQ below not correct. Oh I called the dealership. He says he doesn't know anything about how to get a refund. This FAQ data was in the email supposedly from him. It was his phone number at the bottom of the FAQ section.
I had to stop myself from yelling at this point.
The details pasted from my dealer email.
Online Reservation FAQs
What happens to the reservation deposit once I order?
See your dealer for details. The reservation deposit should be credited or refunded by your dealer as part of the vehicle purchase process. * WTF I sent my $ directly to Ford
Am I buying this vehicle directly from Ford?
No. The purchase agreement will be between you and the dealer, not you and Ford. Clearly the dealership is going to control actual final price.
What price will I pay for my F-150 Lightning?
The pricing for your vehicle will be finalized at time of order. The entry model starts at $39,974 MSRP (commercial-oriented). More-equipped mid-series (XLT) starts at $52,974 MSRP, offering additional comfort and technology. MSRP starting at $39,974 up to around $90,474.1 This reservation does not guarantee you a specific price point.
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