I thought about this a lot during the early days of Supercharging - how could Tesla get penetration as fast as possible, and could they use a model. Bottom line is that Tesla has always been about removing the obstacles to EV ownership and this model could throw up a few roadblocks, especially if you get monopoly-minded individuals who attempt to manage it like beer at a ballpark. "I'm the exclusive rightsholder to charging at Wally World... enjoy your time at Wally World, and thank you for paying the $100 to charge fee!"
I thought it might work if they were to use a controlled franchise model (although I don't know if that would create obstacles in their vehicle sales & service model - could that defeat their standing in the eyes of some state laws) to grow superchargers, but retain pricing and operational control. That way, growth could be spurred by those who use it as an attractant to their businesses, and installation managed outside of Tesla. Quality control would be important here, though, and perhaps Tesla is afraid of the amount of growth that would occur, then perhaps a natural die-off of some of the facilities.
I thought it might work if they were to use a controlled franchise model (although I don't know if that would create obstacles in their vehicle sales & service model - could that defeat their standing in the eyes of some state laws) to grow superchargers, but retain pricing and operational control. That way, growth could be spurred by those who use it as an attractant to their businesses, and installation managed outside of Tesla. Quality control would be important here, though, and perhaps Tesla is afraid of the amount of growth that would occur, then perhaps a natural die-off of some of the facilities.
