Full article at:The auto industry isn't going to be able to produce a successful foil for Tesla anytime soon, and Audi's all-electric SUV shows why, says Stifel analyst James Albertine.
Earlier in the week, Audi announced its plans to introduce its answer to Tesla's upcoming Model X SUV.
The Audi E-Tron Quattro concept is a four-seat electric crossover coupe upon which the German automaker will base the first of a new line of electric cars set to debut in 2018.
But Albertine thinks the new Audi electric crossover highlights the auto industry's futile attempts to effectively compete against Tesla.
"Both the timing (2018) and impracticality (seating for 4) of this upcoming concept tells us traditional OEM competition in the luxury EV segment remains significantly behind that of TSLA," Albertine wrote in a note to clients.
Tesla's Model X — which is expected to debut this fall — will feature greater levels of utility along with better range than the Audi's 310 miles on a single charge.
The Stifel analyst thinks the E-Tron is more likely to become a competitor for Audi's own gas- or diesel-powered Q5 and Q7 SUVs than the Model X.
"It appears key competitors are still finding it difficult to deliver a fully electric vehicle that can offer the same, if not better, attributes than its existing gasoline powered fleet," according to Albertine.