Indeed AND they previously announced 2017, but obviously feel comfortable slipping their vaporware competitor as the X is slightly delayed - what a crock from Audi (a company who I have previously respected having had the fun of the 'original' Quattro Coupe in the 80's, as well as later Audis)! The Mercedes 'news' is more of the same - "in the future we will release a vehicle which competes with the vehicle Tesla is about to release, of course it will go as far or farther, it will have a new untested drive-train which will be better and Tesla won't come up with a response to competitors or change their game in the next 3 years ...", well we better all hold our and see what Musk can possibly do to respond to this imminent threat. - - - Updated - - - That is Audi is not a design, it's an artist's impressions and few end up as slick or indeed sleek in real life, and this one is far from sleek IMHO. - - - Updated - - - Good points, but the auto-industry might be repeating the mistakes of the watch and camera industries when faced with crystal timing-keeping and digital images respectively. The swiss watch manufacturers got caned by the Japanese for a long time before managing to rebuild significantly (once they'd been rolled up in a few well timed and very affordable acquisitions, and Kodak and others floundered while Canon and Nikon grabbed the opportunity). My point is that the bravest companies survive by adopting the new BEFORE it is mainstream, because if they wait that long - they will only ever share their market with everyone else who watched, and waited. Cannibalizing your current revenue streams for a near certain future is a matter of timing only.