I like the design, although I understand that it is way out there. To me, it seems like a different approach than the Model S, which was to show how a traditional looking four door sedan could be electric and expressive.
This truck shows how a truck can be reimagined to include the best features of a work truck without using the design tropes required for an ICE work truck. On the hundredth anniversary of Bauhaus, this truck makes sense.
It’s more aerodynamic, for better range and driving dynamics.
Its front end deletes the big blocky part of a traditional truck because it doesn’t need that space for an engine and it avoids the aerodynamic drag. It moves the cab forward and puts that extra space in the rear to offer a large bed, rather than designing a small frunk and a small bed in back.
It eschews needless curves, presumably to make the truck more aerodynamic but also to make it cheaper to build.
It rethinks the structure of a pickup truck. Its frame is not a ladder frame of a typical truck, but the body structure is the frame, which strengthens the truck for better capabilities and driving dynamics.
It has a bed cover for aerodynamics, but unlike aftermarket bed covers on traditional trucks, this is built in to be available when needed and stowed away on the truck when one needs the bed open.
Its design makes the approach angle and departure angle quite compelling on such a large vehicle.
While I am not the target for this truck (I don’t need a pickup truck), I fully understand why the many design choices were made, resulting in a design that doesn’t look like typical ICE pickup trucks from the last 50 years.
Good job, Elon and Franz.