I recently bought 60 shares at 240.. then sold at 185. While my strategy is not buy high, sell low, I decided to take a loss on my bet, since I intend to re-buy and hold long term, so I might as well take the loss now to offset income. I have to wait more than 30 days to avoid the wash sale rule, so if the stock jumps this month I'll be hosed, but I'm again making a bet that it won't... let's see.