One thing I have noticed over the past couple of weeks (at least from my own anecdotal evidence) is that more people have heard of Tesla and at least are aware of the fact that they make an electric car. Unfortunately, quite of few of the people who have just become aware of Tesla just know about it because of the fires, and the increased, hostile media coverage over the past month. I frequently wear my black Tesla jacket, and strangers often ask me "Do you work for Tesla?" or "Do you own a Tesla?". After saying I own one, the next few questions used to almost always be about range and charging time. Now, they are quite often related to the fire issue, sometimes in the form of a joke like "Has it caught on fire yet?". I always take the time to try to explain the three incidents, and I think most people get it after hearing the facts rather that just seeing a news headline. It is sort of sad that this negative association seems to exist among many people now. I think it will fade over time, and I am unfazed about Tesla's long-term prospects.