That's common on modern vehicles from the factory. Sometimes you'll find a car that is resting on the "bump stops", stock. Your typical OEM bump stop is fairly long and highly progressive, so the first inch or so of engagement doesn't do that much, but the rate of the stop goes up quickly from there. You should think of your typical OEM bump stop as less of a "let's stick a bit of rubber in there to keep things from bottoming out too hard" but instead of a secondary spring that adds to the spring rate progressively.
More reading on bump stops here:
The Bump Stops Here - Tech Talk - Modified Magazine
It would be interesting to see what MPP and UP does with the bump stops on their coilovers, but your typical coilover will typically use a bump stop that is more of a bump stop and less of a secondary spring.
Yup that's right, the OEM bump stops are an integral part of the OEM suspension and not just a backup.
That being said, real suspension travel with proper spring rate and good dampers is a better solution for sporty driving. When leaned over in a corner the OEM bump stops are going to be into the hard rubber zone of their range.