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US Market Share: Tesla vs Large Luxury Cars

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RobStark

Well-Known Member
Jul 2, 2013
11,929
61,605
Los Angeles, USA
Tesla delivered ~16,500 Model S units in 2014 in the USA.

Large Luxury CarDecember
2014
December
2013
%
Change
2014
2013%
Change
2832
185752.5%25,27613,30390.0%
1096
1119-2.1%974410,932-10.9%
624
1078-42.1%86479762-11.4%
1020
1064-4.1%855910,727-20.2%
Audi A7 *
524
944-44.5%81338483-4.1%
575
710-19.0%69818032-13.1%
732
7182.0%59046300-6.3%
320
500-36.0%574054215.9%
375
449-16.5%43295434-20.3%
---
---
---------------
Total
8098
8439-4.0%83,31378,3946.3%

 
Tesla delivered ~16,500 Model S units in 2014 in the USA.

Large Luxury CarDecember
2014
December
2013
%
Change
2014
2013%
Change
2832
185752.5%25,27613,30390.0%
1096
1119-2.1%974410,932-10.9%
624
1078-42.1%86479762-11.4%
1020
1064-4.1%855910,727-20.2%
Audi A7 *
524
944-44.5%81338483-4.1%
575
710-19.0%69818032-13.1%
732
7182.0%59046300-6.3%
320
500-36.0%574054215.9%
375
449-16.5%43295434-20.3%
---
---
---------------
Total
8098
8439-4.0%83,31378,3946.3%


Can you point me to your data source for this info @RobStark?

I'm curious about a wider view of the data. Such as a longer historical view of each of these models, so we have more than a '13 to '14 view of their trend.

I'm also wondering about the degree to which the drop in everybody except S-class sales is due to Model S, or is due to S-class - that sort of thing.

Thanks!
 
Also interesting to note that although Porsche Panamera is up 5.9% over 2013 it is down 24.6% over 2012.

It's perspectives like this that I'm interested in investigating more thoroughly. I've contacted the goodcarbadcar folks via email asking about downloadable data sets, but haven't heard back from them. I look around on the website for downloadable data sets, but didn't find anything. It looks like they have the data in a friendly format behind the scenes, but I only see published articles with bits and snatches of data.

What I'd like to have is data at the level of detail you posted, but going back to say 2000 or so. Long enough to establish a longer term trend within individual makes and models, so we can then better assess the ripples formed when Model S was cast into the pond in 2012 (not much I suspect) and then follow through in 2013 and now 2014. I'm confident that Porsche is very aware of Panamera sales being down 24% in 2014 over 2012 for instance, but the 2 year view of the data doesn't show that. H'mm - and that's approximately the window where we see Model S delivering a noticeably large number of vehicles into this very low volume segment.

Thanks again for the interesting info Rob.
 
The Merc S-class got a big pop because it's a new model last year, with lots of nice new features and performance. It'll settle back to lower levels in a few more months. What I see in the trend is that all of these guys are losing market share to the Model S on a sustained basis.
 
The Merc S-class got a big pop because it's a new model last year, with lots of nice new features and performance. It'll settle back to lower levels in a few more months. What I see in the trend is that all of these guys are losing market share to the Model S on a sustained basis.

That's my theory also ggr. I'd like to be able to quantify it, and maybe model how the market share changes might propagate into the future.
 
What all of these models have in common is they are very expensive status symbols, I would remove both the Lexus and the CLS from the list because they are more common especially in LA. The Panamera has had very small updates over the past several years and the base model is out powered by most other high performance cars in the same price range. This is probably the reason Porsche, Audi, and Mercedes Benz are all allegedly building "High Performance" plug in hybrid or all electric models. Audi has been racing hybrid cars for several years now so I would expect something really cool from them.
 
Neither the LS nor the CLS is more common. The numbers are the numbers.

The LS was more common circa 1990 when it was $35k It now starts at $72,500. The Lexus LS 600h L starts at $120,440​

The CLS starts at $65,990 and the starting price for the top spec model, CLS63 AMG 4Matic is $106,550.

The list is large 4 door vehicles with prices in the $65k-$150k range.

LS and CLS very much belong on the list.

And as we all know the Model S starts at $69,990 while the P85D starts at $105k and fully loaded is $138k.
 
Well I guess I based it on the number of people I see and know whom I see driving those cars compared to the Model S, I would consider a CLS63 AMG 4Matic an awesome car and comparable to the P85D but not a common model. After reviewing AMG offerings I think TESLA needs to make the S into a P85D Wagon, now that would be awesome.
 
But the S is not pulling 16% marketshare of midsize to large luxury sedans. Just large luxury sedans.

Midsize Luxury CarJuly
2014
July
2013
%
Change
2014
YTD
2013
YTD
%
Change
7782
8213-5.2%72,50872,581-0.1%
5119
8727-41.3%66,40069,803-4.9%
5517
8102-31.9%52,70456,863-7.3%
2636
2823-6.6%34,00932,3615.1%
2652
3217-17.6%31,11532,343-3.8%
2276
2670-14.8%24,33532,559-25.3%
2945
26869.6%23,94122,4286.7%
2745
26045.4%22,19819,74212.4%
76
1795-95.8%10,61624,318-56.3%
927
1074-13.7%816010,793-24.4%
Audi A7 *
524
944-44.5%81338483-4.1%
575
710-19.0%69818032-13.1%
772
805-4.1%58807922-25.8%
470
4455.6%509348824.3%
656
36778.7%50345283-4.7%
343
352-2.6%34153578-4.6%
233
597-61.0%34135053-32.5%
79
186-57.5%17531935-9.4%
93
------1330------
1
------830-73.3%
---
---------7-100%
---
---------19-100%
---
---
---------------
Total
36,421
46,317-21.4%387,026419,015-7.6%

* vehicle also displayed in another GCBC segment breakdown