TMC is an independent, primarily volunteer organization that relies on ad revenue to cover its operating costs. Please consider whitelisting TMC on your ad blocker or making a Paypal contribution here: paypal.me/SupportTMC

US Market Share: Tesla vs Large Luxury Cars

Discussion in 'Tesla Motors' started by RobStark, Feb 18, 2015.

  1. RobStark

    RobStark Active Member

    Joined:
    Jul 2, 2013
    Messages:
    2,926
    Location:
    Los Angeles
    Tesla delivered ~16,500 Model S units in 2014 in the USA.

    [TH="class: sorttable_numeric"]Large Luxury Car[/TH][TH="class: sorttable_numeric"]December
    2014[/TH][TH="class: sorttable_numeric"]December
    2013[/TH][TH="class: sorttable_numeric"]%
    Change[/TH][TH="class: sorttable_numeric sorttable_sorted_reverse"]2014
    ▴[/TH][TH="class: sorttable_numeric"]2013[/TH][TH="class: sorttable_numeric"]%
    Change
    [/TH]
    2832
    185752.5%25,27613,30390.0%
    1096
    1119-2.1%974410,932-10.9%
    624
    1078-42.1%86479762-11.4%
    1020
    1064-4.1%855910,727-20.2%
    Audi A7 *
    524
    944-44.5%81338483-4.1%
    575
    710-19.0%69818032-13.1%
    732
    7182.0%59046300-6.3%
    320
    500-36.0%574054215.9%
    375
    449-16.5%43295434-20.3%
    ---
    ---
    ---------------
    Total
    8098
    8439-4.0%83,31378,3946.3%

     
  2. David99

    David99 Active Member

    Joined:
    Jan 31, 2014
    Messages:
    2,058
    Location:
    Brea, Orange County
    Pretty impressive! Way to go Tesla
     
  3. Phil K

    Phil K Member

    Joined:
    Dec 18, 2014
    Messages:
    256
    Location:
    Hong Kong
    Tesla S and MB S are both doing very well.
     
  4. adiggs

    adiggs Active Member

    Joined:
    Sep 25, 2012
    Messages:
    1,352
    Location:
    Portland, OR
    Can you point me to your data source for this info @RobStark?

    I'm curious about a wider view of the data. Such as a longer historical view of each of these models, so we have more than a '13 to '14 view of their trend.

    I'm also wondering about the degree to which the drop in everybody except S-class sales is due to Model S, or is due to S-class - that sort of thing.

    Thanks!
     
  5. Rheazombi

    Rheazombi Member

    Joined:
    Dec 17, 2008
    Messages:
    618
    Location:
    Boston
    Very cool. Kinda wish it listed the base price for each one as well.
     
  6. RobStark

    RobStark Active Member

    Joined:
    Jul 2, 2013
    Messages:
    2,926
    Location:
    Los Angeles
    Also interesting to note that although Porsche Panamera is up 5.9% over 2013 it is down 24.6% over 2012.
     
  7. adiggs

    adiggs Active Member

    Joined:
    Sep 25, 2012
    Messages:
    1,352
    Location:
    Portland, OR
    It's perspectives like this that I'm interested in investigating more thoroughly. I've contacted the goodcarbadcar folks via email asking about downloadable data sets, but haven't heard back from them. I look around on the website for downloadable data sets, but didn't find anything. It looks like they have the data in a friendly format behind the scenes, but I only see published articles with bits and snatches of data.

    What I'd like to have is data at the level of detail you posted, but going back to say 2000 or so. Long enough to establish a longer term trend within individual makes and models, so we can then better assess the ripples formed when Model S was cast into the pond in 2012 (not much I suspect) and then follow through in 2013 and now 2014. I'm confident that Porsche is very aware of Panamera sales being down 24% in 2014 over 2012 for instance, but the 2 year view of the data doesn't show that. H'mm - and that's approximately the window where we see Model S delivering a noticeably large number of vehicles into this very low volume segment.

    Thanks again for the interesting info Rob.
     
  8. ggr

    ggr Roadster R80 537, SigS P85 29

    Joined:
    Mar 24, 2011
    Messages:
    2,485
    The Merc S-class got a big pop because it's a new model last year, with lots of nice new features and performance. It'll settle back to lower levels in a few more months. What I see in the trend is that all of these guys are losing market share to the Model S on a sustained basis.
     
  9. adiggs

    adiggs Active Member

    Joined:
    Sep 25, 2012
    Messages:
    1,352
    Location:
    Portland, OR
    That's my theory also ggr. I'd like to be able to quantify it, and maybe model how the market share changes might propagate into the future.
     
  10. FOCUSEV

    FOCUSEV Member

    Joined:
    Feb 7, 2015
    Messages:
    14
    Location:
    Los Angeles, California
    What all of these models have in common is they are very expensive status symbols, I would remove both the Lexus and the CLS from the list because they are more common especially in LA. The Panamera has had very small updates over the past several years and the base model is out powered by most other high performance cars in the same price range. This is probably the reason Porsche, Audi, and Mercedes Benz are all allegedly building "High Performance" plug in hybrid or all electric models. Audi has been racing hybrid cars for several years now so I would expect something really cool from them.
     
  11. RobStark

    RobStark Active Member

    Joined:
    Jul 2, 2013
    Messages:
    2,926
    Location:
    Los Angeles
    Neither the LS nor the CLS is more common. The numbers are the numbers.

    The LS was more common circa 1990 when it was $35k It now starts at $72,500. The Lexus LS 600h L starts at $120,440​

    The CLS starts at $65,990 and the starting price for the top spec model, CLS63 AMG 4Matic is $106,550.

    The list is large 4 door vehicles with prices in the $65k-$150k range.

    LS and CLS very much belong on the list.

    And as we all know the Model S starts at $69,990 while the P85D starts at $105k and fully loaded is $138k.
     
  12. FOCUSEV

    FOCUSEV Member

    Joined:
    Feb 7, 2015
    Messages:
    14
    Location:
    Los Angeles, California
    Well I guess I based it on the number of people I see and know whom I see driving those cars compared to the Model S, I would consider a CLS63 AMG 4Matic an awesome car and comparable to the P85D but not a common model. After reviewing AMG offerings I think TESLA needs to make the S into a P85D Wagon, now that would be awesome.
     
  13. RobStark

    RobStark Active Member

    Joined:
    Jul 2, 2013
    Messages:
    2,926
    Location:
    Los Angeles
    It is going to be at least 15 years before Tesla can offer the plethora of models offered by MB and BMW.

    Gen II is liftback sedan and CUV. Gen III will probably add a coupe and/or convertible.

    It will be a while before Tesla offers Uber wagons.
     
  14. jhm

    jhm Active Member

    Joined:
    May 23, 2014
    Messages:
    3,643
    Location:
    Atlanta, GA
    So the Model S is pulling about 16% marketshare in this segment. If the Model X pulls the same among midsize to large luxury SUVs, then we're looking at about 100k annual sales in the US.
     
  15. RobStark

    RobStark Active Member

    Joined:
    Jul 2, 2013
    Messages:
    2,926
    Location:
    Los Angeles
    But the S is not pulling 16% marketshare of midsize to large luxury sedans. Just large luxury sedans.

    [TH="class: sorttable_alpha"]Midsize Luxury Car[/TH][TH="class: sorttable_numeric"]July
    2014[/TH][TH="class: sorttable_numeric"]July
    2013[/TH][TH="class: sorttable_numeric"]%
    Change[/TH][TH="class: sorttable_numeric sorttable_sorted_reverse"]2014
    YTD
    ▴[/TH][TH="class: sorttable_numeric"]2013
    YTD[/TH][TH="class: sorttable_numeric"]%
    Change
    [/TH]
    7782
    8213-5.2%72,50872,581-0.1%
    5119
    8727-41.3%66,40069,803-4.9%
    5517
    8102-31.9%52,70456,863-7.3%
    2636
    2823-6.6%34,00932,3615.1%
    2652
    3217-17.6%31,11532,343-3.8%
    2276
    2670-14.8%24,33532,559-25.3%
    2945
    26869.6%23,94122,4286.7%
    2745
    26045.4%22,19819,74212.4%
    76
    1795-95.8%10,61624,318-56.3%
    927
    1074-13.7%816010,793-24.4%
    Audi A7 *
    524
    944-44.5%81338483-4.1%
    575
    710-19.0%69818032-13.1%
    772
    805-4.1%58807922-25.8%
    470
    4455.6%509348824.3%
    656
    36778.7%50345283-4.7%
    343
    352-2.6%34153578-4.6%
    233
    597-61.0%34135053-32.5%
    79
    186-57.5%17531935-9.4%
    93
    ------1330------
    1
    ------830-73.3%
    ---
    ---------7-100%
    ---
    ---------19-100%
    ---
    ---
    ---------------
    Total
    36,421
    46,317-21.4%387,026419,015-7.6%

    * vehicle also displayed in another GCBC segment breakdown
     
  16. jhm

    jhm Active Member

    Joined:
    May 23, 2014
    Messages:
    3,643
    Location:
    Atlanta, GA
    Oh, that's good. There's a lot more room for the Model S to run. Thanks.
     
  17. Twiglett

    Twiglett Single pedal driver

    Joined:
    Oct 3, 2014
    Messages:
    781
    Location:
    Austin
    So Tesla sold more MS than BMW sold of Series 6 & 7 combined, yet BMW still get called pioneers while pratting about with PHEVs like the i3 and i8 claiming thats what the market wants - hmmmm.
     

Share This Page