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Discussion in 'TSLA Investor Discussions' started by Benz, Feb 4, 2015.
I tell you there is no demand, see
June 2019 YTD Tesla just a tiny smidgen under 1% US Market Share.
U.S. Auto Sales Figures by Brand
In June Tesla Increased Its Share In The U.S. Plug-In Market To 68%
Looking at the rest of the charts in the article it seems like the Model X is holding up well compared to the slump of the Model S compared to recent years sales.
My modeling was a new steady state of 80k/year S+X globally; I think this works. Half of S/X sales appear to be US. The S/X split is now tilted substantially towards the X. One of my models is showing 88k/year S+X, though. We probably won't get back to 100k/year because of the S decline; that's OK.
EV Sales: USA June 2019
Canada's Tesla numbers used to be a rounding error but now they becoming significant. Canada's numbers don't belong in the European thread and they get lost in the general thread so I will start posting them here.
As for the ugly duckling of the Tesla range, the Model X, it continues far from the class best sellers (for reference, the BMW X5 has 3.391 registrations this year, three times as much as the Tesla), but nevertheless, it has seen its sales grow 17% YoY, so Tesla's Sports-CUV is on the right path.
EV Sales: Canada June 2019
I'm really surprised Tesla sold so few S compared to Mercedes E/Cs and BMW 5s. I understand some S potential customers were waiting for a refresh or want for a 3, but I didn't expect some many people choosing the BMW / Mercedes now that Tesla is popular across the US
In price Tesla Model S competes with 6/7 Series and CLS/S Class. Model S now starts at $80k in the US.
Most of these cars are purchased by people over 55 and many won't consider a BEV.
For many people in this car class, this price means luxury and luxury means leather seats. Not polyurethane seats. Expect a further drip once Porsche Taycan is released. If Tesla refuses to use leather again they should look at other natural premium materials. Belgian linen?
Sales could expand in areas where Tesla is prohibited from opening a store once that legal hurdle is overcomed or where Tesla brand awareness is low but increases due to Model 3/Y.