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Viral/Grassroots Marketing

Discussion in 'Model S' started by William13, Dec 18, 2011.

  1. William13

    William13 Member

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    As the obsessed fanboy that I am, I am always talking to people about my future Tesla Model S. Many people are truly interested in seeing or driving it. We are 100 miles from the Tesla Store. I plan to put up signs to announce the arrival of my new baby and have one or more events similar to the Tesla Factory Tour. Would Tesla be willing to let like minded people use a Tesla produced sign/informational sheet for this sort of event? Does anyone else plan to do the same?
     
  2. Mycroft

    Mycroft Life happens

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    I plan on giving drives/rides to all my clients and friends, (only a few of whom can actually afford one), but no public "event". I might get the local newspaper reporter involved though, since I'll have probably the first Model S in Tacoma.
     
  3. ChadS

    ChadS Petroleum is for sissies

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    In my experience, Tesla corporate has zero interest in taking advantage of volunteers to help sell their product. Which is too bad, because potential customers I talk to are much more convinced by owners than employees. In fact, I don't know of a better way to move electric cars; that's why I put together an Electric DriveWay party kit to help encourage EV owners to demonstrate their cars to family, friends and neighbors.

    But the nearest store may well be willing to loan out signs or give you brochures to hand out.
     
  4. ckessel

    ckessel Active Member

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    Seems too early to say that. It's not going to help much to have evangelists out there trying to sell a product that's already sold out for over the next year. Elon pleaded during the Oct 1st event for every attendee to spread the message that the Model S isn't a unicorn, it exists and it's great (or something like that, I remember the word "unicorn" in there).
     
  5. Mycroft

    Mycroft Life happens

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    Until we have cars in the hands of real owners, it's still a unicorn.
     
  6. ChadS

    ChadS Petroleum is for sissies

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    No, it's not. I've asked them.

    They have been selling the Roadster for a while, and they already have stores that are focused on the Model S, so they are doing this already themselves. It definitely helps to have people building excitement for the product now--many people have to go through several "steps" before they are ready to make a buying decision.

    To be clear, they don't mind owners doing things on their own (not that they could control it anyway). But the OP was asking if Tesla was willing to help him, and my answer is that I don't believe they will. But hey, maybe it's just me, and somebody else would get a different answer.
     
  7. ckessel

    ckessel Active Member

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    Ah, I see. Yea, no active help. Do any auto companies actually provide that kind of help? That's not to say Tesla shouldn't, I'm just curiuos.
     
  8. NigelM

    NigelM Recovering Member

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    Tesla was pretty good at supplying Roadster owners with promotional material whenever we were doing events such as car club meets, ribbon cutting at charge points etc.
     
  9. ChadS

    ChadS Petroleum is for sissies

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    #9 ChadS, Dec 18, 2011
    Last edited: Dec 18, 2011
    Yes, most (not all) do. By the way, I'm talking about somewhat more organized efforts than individual-level, like National Plug-In Day. Nissan, for example, is now inviting owners to its Leaf Experience tour. I think early on a lot of companies (again, not all--we've had some contact Plug In America well before they had a car ready) think they'll just do 100% of their own messaging; but after the car is out for a while and they start looking at their own research, they tend to realize that a lot of these sell based on word-of-mouth from other owners.

    And again, there's a difference in any car company between corporate and the stores and/or dealerships. As I noted earlier (and Nigel too), the stores are often happy to hand out promotional material, and sometimes even let their facilities be used. That's why I specified "Tesla corporate" in my first response.
     
  10. dpeilow

    dpeilow Moderator

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    Totally agree on the Tesla Corporate thing.
     
  11. Larry Chanin

    Larry Chanin Model S Perf Sig 1055

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    Hi Chad,

    I have been in contact with corporate communications in an attempt to obtain assistance in organizing a local Tesla Motors club. So far they have acknowledged my messages but have not said either no or yes to my request. I have not given up all hope as I think that Tesla staffing is very thin and it may merely be a matter of having limited resources right now. I plan on resuming my efforts after the new year.

    Larry
     
  12. Kevin Sharpe

    Kevin Sharpe Active Member

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    and here...
     
  13. gg_got_a_tesla

    gg_got_a_tesla Model S: VIN P65513, Model 3 Res Holder

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    In a different (green, still) context, SolarCity does a wonderful job with helping owners spread the message; here's an extract from their "SolarParty" campaign:

     
  14. W.Petefish

    W.Petefish Active Member

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    +1 to Mycroft, as I will be doing the same thing here.
     
  15. Citizen-T

    Citizen-T Active Member

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    Love the SolarCity party thing. I would totally do this with my neighborhood once I have my Model S.
     
  16. slcasner

    slcasner Member

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    Not entirely. Last July, Tesla paid to reserve five parking spaces on Ocean Avenue in downtown Carmel during auto week on the Monterey peninsula so that a collection of us owners could park there and talk up the cars with the crowds that are in town. And to counteract the row of Lambos on the other side of the street. Two Tesla employees were also there with some banners and handouts. But I agree, this kind of event is not going to happen all the time.
     

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