Have you seen the crappy cars other people drive? It won't take much past just "ok" to allow many people to be interested in the Model 3. Of course, getting to "ok" is harder today with competition than when Musk was born and all cars were awful crap, thanks to Carter!
Right about now, I bet engineers are starting to present slides that say "How much is safety worth? We know we can give $100,000 car buyers a safe ride, but we're not going to be able to pull it off for a $35,000 car, unless it is something no one wants. Time to make your choices now." Of course, I'm forgetting that the sled system creates a huge crumple zone, so this might not be as bad a cost as I feared.
Here's my other question: by the time the Configurator for the Model 3 has less than a one month wait time between hitting the TeslaMotors.Com website and receiving your car, will it be a better deal for some of us to just buy a used depreciated Model S or X? By then, it will be about half a decade. Let's see, a 2010 S550 is: $35,000. But! A 2009 S550 is $30K, and a 2008 S550 is only $25K. So a 2013 Model S will be around $25K in 2020, just 2 years after the Model 3 is slated to come out. A 2013 Model S will be $35K at the same time the Model 3 comes out for $35K. No one will want it because it only gets (I mean has) 60KWh and no AP at all (not even 1.0), and it will be bouncy and rattling around, all for no warrantee. But, will it still be safer than a Model 3?
I think the new Model S/X owners as soon as S/X come out of warrantee will be the REAL pioneers of the EV age. We'll know firsthand how these cars hold up, for real.