One word: Supercharger network alliance. A big part of the attraction of owning a Tesla relative to other EVs is the ability to recharge at high speed in a relatively extensive network for free. Tesla didn't wait for governments to roll out high speed chargers and went ahead and did it themselves. On one of the investor calls, I discovered that the average capital cost is US$1,500 per supercharger (not sure how many bays). The capital cost is not prohibitive. The auto companies could/should start a form of alliance - a bit like an airline alliance. So for instance, if BMW/Merc/VW got together and said, lets start up a fund that builds supercharging stations in accordance with a standardized charging standard/speed. Each pure EV that is sold by any one of those companies donates a notional amount to the fund. That could see their network eclipse Tesla's pretty quickly once they start producing EVs in scale. So the owners of EVs produced by these companies can recharge at these networks either for free or for a heavily discounted rate to encourage ownership. The whole thing would feed off itself. The more companies join the alliance, the more superchargers get built, which encourages more people to purchase their EVs and so on. Each company would think of it as some sort of marketing expense in order to sell more EVs.