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What is Apple's killer concept for cars going to be?

Discussion in 'Electric Vehicles' started by thegruf, Sep 21, 2015.

  1. SR22pilot

    SR22pilot Member

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    I may agree on some of your points but not all. Whether you like Apple Watch or not, it wasn't me too. Apple Pay is awesome. On the Apple Watch it is far easier than a credit card, more secure and doesn't give the other side you name and card number. I love the privacy and security aspects.

    The problem Apple has is that few areas can match the iPhone. If a startup had done Apple Watch we would call the sales numbers amazing. Apple TV generates huge revenue for its segment. Both are small compared to iPhone. Cars are one of the few segments that are iPhone size and where there is a huge disruption in its early stages that allows outsiders to enter. Apple looked at TV's but couldn't figure out how to avoid being an expensive me too product.
     
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  2. cdub

    cdub Future Model 3 owner / Current original Leaf owner

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    Sorry but Apple's heyday is behind them. Apple can't innovate anymore. Jobs is gone. The party is over.
     
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  3. ecarfan

    ecarfan Well-Known Member

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    It is speculation (I predict that without even looking at it), and is simply intended to display advertising and generate revenue for MT.
     
  4. wdolson

    wdolson Well-Known Member

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    I've been saying since Steve Jobs died that Apple has begun to lose their way. The Apple Watch is the only thing they have come up with that was new in any way since Jobs died, and that was near completion when he did.

    Tim Cook is a decent administrator and Jobs gave him all his ideas before he died, but without Jobs' hands on approach tweaking ideas as they come together, Apple is missing a piece of the puzzle. They are well established in several market niches with a rabid fan base, so I don't see them going away anytime soon, but they aren't the company they used to be.

    They have the money to survive a lot of mistakes getting an EV to market, but I don't know if they really have the internal drive to make it happen.
     
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  5. SR22pilot

    SR22pilot Member

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    Jobs didn't do consumer testing. He said he wanted to deliver what people needed and not what people thought they needed. Ford almost killed the Mustang because consumer testing said people didn't like it. Musk has been good so far about following instinct rather than consumer testing. I bet consumer testing would have rated the center display as a bad idea.
     
  6. voyager

    voyager Member

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  7. Jaff

    Jaff Active Member

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  8. wdolson

    wdolson Well-Known Member

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    Lay an iPhone flat, make it thicker, next put wheels on it and blow the screen into a bubble. That's what this looks like.
     
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  9. voyager

    voyager Member

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    [​IMG]
     
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  10. Laserbrain

    Laserbrain Member

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    An Apple car would cost $10,000 to produce and would get sold for $90,000.
     
  11. tftf

    tftf Member

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    #31 tftf, Apr 18, 2016
    Last edited: Apr 18, 2016
    As I predicted a few years ago:

    Apple will likely create [long-term] a "car" that you can neither buy nor drive
    .

    I still think that's the direction they are taking into the next decade - if the project gets the final green-light.

    PS: A lot of this of course depends on upcoming legislation regarding assisted and then fully autonomous driving.
     
  12. engle

    engle Member

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    I have no idea when Apple will be able to introduce an autonomous car, but they certainly have hired some of the necessary engineers, in this case from Tesla Motors:

    upload_2016-4-25_23-47-31.png
     
    • Informative x 1
  13. thegruf

    thegruf Active Member

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    with Apple reportedly having fallen out with BMW it is interesting to see how Apple are going to make anything.
    This could yet be their greatest hurdle, irrespective of what they create.
    Most every serious automotive large scale manufacturer is too proud to build to build for another company, let alone Apple.
    There are some contract automotive plants but no way can the manufacture in any serious volume.
    China?

    Tesla have demonstrated very effectively just how hard it is to set up your own capability from scratch.

    There is another option that they will create a suite of technology that they will hawk to the highest bidder(s) and not actually make their own vehicle. That's well short of ambition though.

    In many ways Apple is already showing the loss of Steve Jobs inspiration , this is a tough fight to pick with possibly only one way to win and many ways to end up just an also-ran.
     
  14. AustinPowers

    AustinPowers Total Smeghead

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    And let's never forget, whenever anyone says that Apple will manufacture a highly desireable premium BEV: there already is the Apple of (electric) cars: it's called a Tesla!

    I can't even begin to count how many times Tesla has been called the Apple of cars. Many similarities as in
    - stores concept
    - premium prices, no discounts
    - genius CEO who is almost worshipped by his followers (ok, obviously talking about Apple's past here)
    - highly desireable product(s) with in-built coolness factor
    - people willing to camp outside stores to get the latest product ;)

    Who needs an Apple car when we already have the Apple of cars...
     
  15. wdolson

    wdolson Well-Known Member

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    I'm sure the comparison irks Apple no end.
     

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