Seat controls are on the side of the seat. Seat memories are on the center screen.
Non-PUP is just speculation for now. The seats will be cloth.
Premium Upgrades:
• Premium heated seating and cabin materials throughout, including open pore wood décor and two rear USBs
• 12-way, power adjustable front seats, steering column and side mirrors, with custom driver profiles
• Premium audio system with more power, tweeters, surround speakers and subwoofer
• Tinted glass roof with ultraviolet and infrared protection
• Auto dimming, power folding, heated side mirrors
• LED fog lamps
• Center console with covered storage and docking for two smartphones