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what the %@$@ happened to Tesla's marketing?

Discussion in 'Tesla Motors' started by pilotSteve, Apr 9, 2013.

  1. pilotSteve

    pilotSteve Member

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    First the "lease a Model-S for $500" (when its NOT a lease and we all know where the $500 comes from....), now its a FB marketing campaign:
    #WattsUp: The world is my charging station! Model S can plug into any outlet & recharge up to 62 miles of range/hour Your Questions Answered | Tesla Motors

    Something changed..... somebody snapped..... what the hell is happening?

    I love the company, the product, the stores. Where is the company leadership. GeorgeB, this is happening on your watch!

    Over promising a new technology, game changing, world class product will lead to upset customers because you really do NOT want to appeal to those that get hooked only on a false headline, then cancel or bad mouth when you reality hits. IMO.
     
  2. DriverOne

    DriverOne Member

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    That WattsUp sentence is highly misleading. 62mph from any outlet? Surely not!
     
  3. Zythryn

    Zythryn MS 70D, MX 90D

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    While it is marketing speak, that is why the two words preceding "62 miles" are "up to".
     
  4. aznt1217

    aznt1217 Active Member

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    True story.
     
  5. ckessel

    ckessel Active Member

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    Pretty classic marketing. Better to pique interest and disappoint than to never pique their interest at all. Sales, ads, news headlines, etc all follow the same pattern for well researched sociological reasons.
     
  6. pilotSteve

    pilotSteve Member

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    I always love the semantic interpretation of "earn up to $1000 or more". Basically that includes $0 to $infinity. Possibly -infinity to +infinity.

    Tesla can do better!
     
  7. teslasguy

    teslasguy MSP P#1117

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    It is exactly this type of silly hype that leads many of us early adopters and loyal supporters to cringe. This is precisely why we hate traditional car dealerships. Tesla has changed the game with this car, so why not change the game with a new marketing model?


    Sent from my iPad using Tapatalk HD
     
  8. vetboy45

    vetboy45 Member

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    The only reason Tesla would be marketing this way is because it works. It's like everyone is against negative campaigning but we all respond to it exactly like they want us to.
     
  9. vfx

    vfx Well-Known Member

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    My internet connection is "up to" as well. It's normal sales technique. Do you want Tesla show charts and graphs?
     
  10. PopSmith

    PopSmith Saving for a Model 3

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    I don't see how this is an issue since the link following the statement is easily noticeable. And the link leads directly to the "go electric" portion of Tesla's website. From there a graphic explains the different sockets and their charge rates([email protected] = 5 MPH, [email protected] = 31 MPH and the HPWC ([email protected] w/Twin Chargers) = 62 MPH. After the charge rates is an explanation of Supercharging.

    Could it be worded better? Probably but I don't see it as enough of a concern that I would find fault with it.
     
  11. AndyM

    AndyM Member

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    It's unwise to assume people read links. People read 140-character headlines. TL;DR.

    "Model S can plug into any outlet & recharge up to 62 miles of range/hour"
    This directly leads the reader to believe 62 miles of range can be drawn from any outlet. To get up to 62 that's not "any outlet", by a longshot. Heck, "any outlet" for the vast majority of readers a 110/12A, only giving up to 3 miles each hour!

    Tesla's "wow" factors speak for themselves. Tesla doesn't need to weaken their message by making claims that have to be qualified.
     
  12. AnOutsider

    AnOutsider S532 # XS27

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    Agreed Andy, I plugged into a 110 yesterday for the heck of it and struggled to hit 3mph. A 110 is what people will think of when you say any outlet.
     
  13. Soflason

    Soflason Member

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    Agreed, it's misleading... and the media is quick to point out fuzzy factoids like this after the over-promising that accompanied the big lease deal news. Why bait bad press, not worth it. Why obfuscate when there are already salient selling points to be made?
     
  14. bonnie

    bonnie Oil is for sissies.

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    I dunno. While I'd prefer no 'marketing speak', I don't think it matters.

    Soundbites are really all that matters. If people cared about actual facts, the political process would be a lot more interesting. I think it's more about cramming a soundbite into their head ("plug in anywhere") than trying to be precise in the message. The 'up to n miles' is accurate and probably more than enough for this. If Tesla started breaking it down, I suspect a large number of the population would just block out the whole message.

    This forum is diff, filled mostly with smart/inquisitive people. Do you all feel the rest of Tesla's target market is the same?
     
  15. qwk

    qwk Model S P2681

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    An HPWC is not an outlet. In order to get 62 mph, one has to get the HPWC or similar. The marketing statement is clearly a lie.
     
  16. MLH

    MLH Member

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    Ross Perot ran for POTUS using excellent data and graphs, without standard political marketing. Anyone remember him...?
     
  17. lolachampcar

    lolachampcar Active Member

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  18. Arnold Panz

    Arnold Panz Model Sig 304, VIN 542

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    Yeah, but he got zero electoral votes. Not sure he's the best example of using graphs and charts as successful marketing.
     
  19. brianman

    brianman Burrito Founder

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    Paul Ryan's a more recent example.
     
  20. blakegallagher

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    I think that was the point .... with a few great soundbites such as plug in anywhere and the youngsters would know who he was today :)
     

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