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What was your age, annual income, and what battery pack are you getting?

Discussion in 'Model S' started by pguerra, Jun 21, 2012.

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What is your age, annual income in 2011, and what battery pack are you getting?

  1. Age <45, <$300k, 40 or 60 kWh battery

    21 vote(s)
    18.1%
  2. Age <45, <$300k, 85 kWh battery

    34 vote(s)
    29.3%
  3. Age <45, >$300k, 40 or 60 kWh battery

    2 vote(s)
    1.7%
  4. Age < 45, >$300k, 85 kWh battery

    19 vote(s)
    16.4%
  5. Age >45, <$300k, 40 or 60 kWh battery

    10 vote(s)
    8.6%
  6. Age >45, <$300k, 85 kWh battery

    14 vote(s)
    12.1%
  7. Age >45, >$300k, 40 or 60 kWh battery

    1 vote(s)
    0.9%
  8. Age >45, >$300k, 85 kWh battery

    15 vote(s)
    12.9%
  1. pguerra

    pguerra Member

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    #1 pguerra, Jun 21, 2012
    Last edited: Jun 22, 2012
    With Tesla attempting to reach the mass market by making an "affordable" $50k car that ranges up to greater than $100k, I think this topic is important in understanding buyers' demographics.

    I know this topic may be semi-taboo, but that is the advantage of anonymity of the Internet. Without this poll, only Tesla would have this kind of data on its buyers.

    Notes:
    1) If you are a double income household, please choose based on combined annual income.
    2) Please choose your income as it is before taxes.

    Because only 10 choices are available for polling, I had to combine the 40 and 60 kWh battery packs together. Thank you for participating.
     
  2. goyogi

    goyogi Member

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    I think 300k is high. I think 200k would be a better number. Unless you are thinking about two income household?
     
  3. efusco

    efusco Moderator - Model S & X forums

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    What if your age is exactly 45??
     
  4. SCW-Greg

    SCW-Greg Active Member

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    #4 SCW-Greg, Jun 21, 2012
    Last edited: Jun 21, 2012
    You could also create a couple of polls to piece together some real demographics - broader income range, primary reasons for pack choice, etc.
     
  5. AndyM

    AndyM Member

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    As my son would tell me, you're only exactly any age for an instant... an exact time of day on your birthday. After that, you're slightly older.
     
  6. efusco

    efusco Moderator - Model S & X forums

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    I guess I'm over...but I already answered under...because I feel under!
     
  7. AndyM

    AndyM Member

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    Then you have chosen wisely. :biggrin:
     
  8. StephRob

    StephRob Member

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    Seems far fetched, but I swear it's true: today is my 45th birthday! Yep, born June 21, 1967. I'm not ready to say I'm over 45, even if I am by a couple of hours!
     
  9. Johann Koeber

    Johann Koeber Member

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    Happy Birthday!

    You can answer the poll tomorrow.
     
  10. pguerra

    pguerra Member

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    #10 pguerra, Jun 22, 2012
    Last edited: Jun 22, 2012
    I do agree with you that 300k is high. In fact I had originally put $250k but my reasoning for choosing 300k is that:
    1) this is an expensive car and it would seem that more people would be higher than normal, hence the $300k
    2) Although I'm over 300k with no debt, I feel moderately guilty buying a 100k car b/c thats just not me (my Prius works GREAT why do I need more???).(Answer of course is the long range and the tech factor of the Model S!). I need the income number to be as close to my income as possible without being too high so I can see how foolish I really am.
    3) Please do count double income households. Sorry should have mentioned this. This probably skews things a bit, but that's alright.
    4) Many forum participants also seem to have the Roadster...you must be over $300k if you're considering TWO Tesla vehicles right??

    Today is the day!!!

    I can't wait to see the reviews and the hype!
     
  11. VolkerP

    VolkerP EU Model S P-37

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    Since this is a poll I'd like to vote for an income >$300k. Please PM me and I'll send you my bank account information. :rolleyes:
     
  12. Steph

    Steph Member

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    Montreal, QC, Canada
    My age is 45.

    So I'm screwed.
     
  13. AustinPowers

    AustinPowers Total Smeghead

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    Frankfurt, Germany
    +1 on that

    Never in my lifetime will I get to being in the >$300k category - and I've got a reasonably well paying job.
    But even if I would (Volker, you too), our lovely tax system would ensure that most of those $300k would end up in Berlin instead of in my bank account... :crying:
     
  14. NigelM

    NigelM Recovering Member

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  15. pguerra

    pguerra Member

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    1) I didn't know about those polls, but I did try to search first (obviously not hard enough).
    2) However, more importantly, the above polls you mention do not put all the data together, thus it is impossible to determine the relationships b/t income, age, and battery size (i.e. how much you're spending) which gives important detail related to demand for Model S and whether or not the buyer is an "aspirational buyer," etc.

    One problem/paradox that concerns me is the recent Bloomberg article. In this article, it was mentioned that after all the initial 10k reservation holders have made their purchase, where will the next 10k buyers come from? In other words, it seems logical that a vast majority of buyers who want the vehicle have already made their reservations leaving a big question about where the next buyers will come from.

    The results of this new poll, however, may help to shed light on the above paradox. For example, if most people are $>300k and and buying the 85 kWh battery, then perhaps these same people have the money and would be willing to shell out for the Model X also - which is an important factor in keeping Tesla's long-term business plan afloat!

    (I'm not sure if I would buy the Model X. only about 10-20% sure I'd buy it also. I LOVE the gull-wing doors though.)
     
  16. pguerra

    pguerra Member

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    One other interesting thing to note as a result of this new poll is that practically no one who makes over $300k is opting for the lower two battery packs. i.e. If you make over $300k, you're more likely to buy the highest battery pack.

    I'm in medicine, not business, so please take this into consideration as I comment on the "analysis" of the results of this new poll. In other words, I may be very wrong.
     
  17. Teslawisher

    Teslawisher Member

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    Those next S reservations are going to come from those who are waiting to see and drive the car and don't necessarily have 5k to just part with without anything in return. Then, others will come from seeing the S in the wild and saying "what's that!?" and becoming interested. And lastly, from those reading all the publicized reviews that will begin popping up on TV, in magazines, etc.
     
  18. NuclearPowered

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    I'm betting on quite a few people like this. Personally, I took what I was going to put down to reserve the S and stuck it in TSLA stock instead. It should pay for quite a bit more then the reservation price now.
     
  19. pguerra

    pguerra Member

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    That is a good answer, and I do believe you are right. Or at least I hope so. After all, I had no idea Tesla was making this car had it not been for the Volt message boards when I was this close to buying a Volt. Finding out about Model S via a message board is quirky, but seeing one in real life on the street with a 17" screen is great free advertising. Will people buy?? I have to admit, much will depend on EU/Greece/Spain and a real slowdown in India, China that seems to be masked by the news on the EU front. The combination of it all however, including high US debt is a real obstacle b/c if both EU and China catch a cold, it is quite possible the whole world, including the US, gets a pneumonia.

    Many of the business articles out there such as the Bloomberg article or the one in SeekingAlpha tend to have a slightly negative bias about the long-term viability of Tesla (or at least question its ability to survive long term).

    Anyway, if Musk can doc a private spacecraft to the ISS and land the spacecraft safely, I'm sure they can pull this all off long-term provided the economy doesn't stumble. Tesla to me is a brand with serious cache, with a great product, but a high price tag.
     
  20. pguerra

    pguerra Member

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    I bought TSLA for the first time Monday and sold on Wed already. I'm sure I sold WAY too soon.
     

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