I'm amazed about how myopic and unimaginative the business press can be. Tesla is a whole new retail model, unlike anything that came before. Paying a deposit to reserve a car is a whole different selling strategy than the traditional automotive showroom gambit. Those of us who've made a reservation and ultimately buy the S are Tesla's principal marketing force, and if the car lives up to expectations, which I'm sure it will, we'll be a sales forces of unprecedented power. It's a viral strategy. Once the car is in our hands and others see and experience it there will be plenty of buyers to meet Tesla's production and sales goals. It's also damned clear that ICE cars will soon become dinosaurs. All one has to do is pay attention to the number of ICE manufacturers who have electric cars/hybirds in production or under development.
I'm also not concerned about the cost of the car relative to Tesla's sales and production goals. Sure, the average Joe can't afford this car. But that's not Tesla's market. The car is aimed at a highly educated, well-informed, and affluent market. In that market, the Tesla will go viral quickly, especially when our Tesla's out-perform and out-handle most other expensive brands. I look forward to leaving them in the dust
Why do Audi, Jaguar, BMW, and all of the high-end manufacturers have EV's under development? Because they see what's coming. It's not a question of if, only when.