I'm really sick of the media claiming that someone COULD be confused by the name of these features. In my experience, it simple doesn't happen. Self-driving tech is too new to people and their response to experiencing it the first time is to hover their hands 1" from the steering wheel yelling OMG! OMG! THIS IS SO COOL! while paying hyper attention to everything it does. They don't try to hop in the back seat to take a nap because my car has a feature called "Full Self Driving" and Elon said it in a tweet.
That said, what do you think would really happen if Tesla changed the names of the features? Part of me wants him to add a NOT to the name just to be silly about it (kind of like his Not a Flame Thrower). What if they changed it to Tesla Cruise or Tesla Asist or something. How big of an affect would that have?
My thoughts are it wouldn't stop people being critical of them so no benefit there. Haters are going to hate. Would it get any gov agencies off their back like the CA DMV? Marketwise, there would probably be a drop as people would interpret it as Tesla is giving up on the technology and the stock price would take a hit but I don't think it would be too much. I actually don't think it would affect any customers or sales at all. The only possible benefit I can see would be getting regulatory agencies off their back but I don't know if they will actually relent no matter what it's called. I'm curious what the rest of you think. Is changing the name admitting defeat? Would it get rid of noise and help them in the long run?
That said, what do you think would really happen if Tesla changed the names of the features? Part of me wants him to add a NOT to the name just to be silly about it (kind of like his Not a Flame Thrower). What if they changed it to Tesla Cruise or Tesla Asist or something. How big of an affect would that have?
My thoughts are it wouldn't stop people being critical of them so no benefit there. Haters are going to hate. Would it get any gov agencies off their back like the CA DMV? Marketwise, there would probably be a drop as people would interpret it as Tesla is giving up on the technology and the stock price would take a hit but I don't think it would be too much. I actually don't think it would affect any customers or sales at all. The only possible benefit I can see would be getting regulatory agencies off their back but I don't know if they will actually relent no matter what it's called. I'm curious what the rest of you think. Is changing the name admitting defeat? Would it get rid of noise and help them in the long run?