I guess Tesla has to start marketing the Model S in the conventional ways as soon as the monthly production is larger then the monthly reservations. At least soon after this happens. So what's your idea of a Tesla commercial? I'll start: A father and a young son is travelling on the highway in an ICE car. Suddenly they are passed by a Signature Red Tesla Model S. Not a sound. The young boy, with an astonishing look on his face, turns to his father and asks: "Daddy, what IS that?" The father, with a dreamy look on his face answers: " That, my son, is the future" I am sure you can do better. Be creative.