I kind of like this idea. Thirty-second spot. We open with a relaxed Elon Musk sitting in a cushy chair, legs crossed. He's in a clean, empty, but well-lit industrial space, except for the vehicles arrayed in the background, facing the camera. Models S, X (wings up), 3, Y, new Roadster, Cybertruck and Semi. The camera moves in on Musk, who says: "We don't need to advertise." Cut to black. Tesla logo, followed by: tesla.com.