(this is a bit of a tag-on to an extant thread, but I'd not seen a price tag before. Here it is) Capabilities & Services Now, if you are really serious about playing in your own, big, red, sandbox, then, along with throwing in your choice of a toaster or a Veg-a-matic, SpaceX states: "Modest discounts are available, for contractually committed, multi-launch purchases" Don't delay. Call today. Astronauts are standing by. On edit: I'm calling bait-&-switch! It seems my $90mm will get me only as far as GTO! No fair.
I think it really is Mars transfer orbit. That is, the launch will get you to the immediate vicinity of Mars, but you're responsible for stopping, landing, etc., not to mention any return capabilities.