I'll be "that guy" all day long. I enjoy these types of things, hoops to jump through and blood on the knuckles so-to-speak. Without this sort of personalized excitement, what is life? I highly doubt you'd have to camp out, and you could probably sleep in until 7:30 and get to the store by 8 with a cup of coffee to join a few others in line, but it's the whole adventure that is part of the experience.
Some people will wait an extra 14 hours and just throw in an order online and move forward with their day, and some will plan their lives around March 31st. It's that variety that makes enthusiasts who they are, and I personally never fault passion or enthusiasm in anyone.