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Why Apple/Google/Whoever Should Buy Tesla

Discussion in 'Tesla Motors' started by slyastro, May 2, 2013.

  1. slyastro

    slyastro Member

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  2. GasDoc

    GasDoc Member

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  3. Raffy.Roma

    Raffy.Roma Active Member

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    I wouldn't like Apple to buy Tesla. I would rather like Tesla to develop a new version of Model S together with Apple. This could be a good idea.
     
  4. Citizen-T

    Citizen-T Active Member

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    We've been through this before. I still maintain that an Apple/Tesla merger makes no sense for either company.
     
  5. GasDoc

    GasDoc Member

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    I agree.

    But then again, I used to work at Apple and asked a friend of mine about a phone in the early 2000's.

    The reply was that he didn't think they wanted to get into the phone business :smile:
     
  6. Yuri_G

    Yuri_G Member

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    Agreed. The only benefit for Tesla would be virtually unlimited capital, however Tesla's limited capital makes them innovate. I think it's a lazy idea, honestly. Tesla is already disrupting the auto industry, there is no reason for Apple to be anywhere near Tesla or cars for that matter.
     
  7. Johan

    Johan Took a TSLA bear test. Came back negative.

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    This guy gets it. However I think Apple is no longer such an attractive partner, seeing how Tesla is in it's prime while Apple is fading... (Like a 17-year old rookie of the year vs. a multi-MVP quarterback in his last few years)
     
  8. DonPedro

    DonPedro Member

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    You can say that. But with more than $100bn sitting in the bank, if Apple wants to buy Tesla it buys Tesla. Period.
     
  9. Johan

    Johan Took a TSLA bear test. Came back negative.

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    Not sure. If Elon holds the majority and thinks it's too early to sell, or the wrong company to sell to, I could see him turning down any multiplier of today's market cap.
     
  10. mitch672

    mitch672 Active Member

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    DonPedro, that article also ends with "Apple would rather sell me a watch, or a bond", and he concludes it's not likely to happen.
    IMHO "Google" is a much better partner/merger, as they have years and billions invested in "self driving cars", Tesla already uses google maps, and Elon and Serge/Brin already know each other and would be a better match.
     
  11. adric22

    adric22 Member

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    One benefit not mentioned would be that Tesla would become a lot more legitimate in the eyes of a lot of skeptics. There are probably many potential buyers who decide not to buy because they fear Tesla may go out of business and leave them with an unsupported car. But with a big company like Apple behind them, I could see all of that changing.
     
  12. deonb

    deonb Active Member

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    Hope not. Google would want to use Google glass on the windshield to project a virtual billboard next to the road every 50 feet...
     
  13. jerry33

    jerry33 S85 - VIN:P05130 - 3/2/13

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    Right now the problem with Apple is that the bean-counters and professional-managers have taken over. I hope they recover, but...

    I don't want Tesla to lose its visionary leadership.
     
  14. dsm363

    dsm363 Roadster + Sig Model S

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    If Apple bankrolled Tesla and stayed out of their way then maybe but I'm not sure if any company that would pay serious money to acquire another would stand back while they make decisions they might not agree with.
     
  15. Soflason

    Soflason Member

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    Good article but it makes me pine for the good ole Steve Jobs days when the idea of an "iCar" could've been something as groundbreaking as what Tesla's doing, but, I think those days are long past us now...

    The next industry leader to take the vanguard (like Jobs) will be Elon. I'm excited to watch it all unfold...
     
  16. Soflason

    Soflason Member

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    Now even USA Today is weighing in:
    Drive On: Should Apple buy Tesla?

    They conclude: "​He even goes so far as to suggest that when Apple buys Tesla, that it move Musk to CEO and boot Tim Cook to COO. Just what Musk needs. Besides running Tesla and rocket maker SpaceX, he takes over Apple as well."
     
  17. SCW-Greg

    SCW-Greg Active Member

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    I wouldn't want to see Tesla tied to the Apple Eco system (as much as I'm invested in it myself), nor would I want to see Tesla tied to the Google Eco system. Both of these companies will ebb and flow, even go? But by being independent, Tesla can stay relevant across any of the newest and latest technology.

    Side note, I think the Apple UI team could actually improve the UI of Model S as it stands now, perhaps be quicker too at removing some of the persistent bugs many are reporting on... but better to be independent.
     
  18. brianman

    brianman Burrito Founder

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    The day Google or Apple buys Tesla is the day I start scouting the current resale value for my car.
     
  19. JRod0802

    JRod0802 Member

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    #19 JRod0802, May 6, 2013
    Last edited by a moderator: Mar 13, 2016
  20. phased_induction

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    I think it would be a great idea if Apple bought Tesla, or purchased a majority ownership or whatever, because of the billions in capital it would inject.

    I'm rooting for Tesla, but I think their biggest challenge has been and will always be lack of capital. I'm amazed they've made it this far, and I hope they break into the big leagues, but if they ultimately fail, I think more than anything it would be because they just didn't have enough money to pull it off.

    It takes billions (that's with a "b" in front) to play in anything beyond a niche capacity. Right now, even as it sails towards 20,000 cars this year, Tesla is still very much a boutique manufacturer. To give you a perspective, Toyota and GM can each pump out 20,000 a *day*. (Actually, I think it's much higher.) And when you look at most of the current boutique players, they are either struggling or else owned by much larger parent companies. For instance, Lamborghini is owned by Audi.

    Apple would help Tesla enormously.
     

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