Running a business is tough, especially in California. If your doing it all by the book, payroll, taxes and liability are going to kill you. Workers comp for the guys on the roof isn't cheap and maintaining your vehicles and equipment is non-stop.
Agreed; Which is why initially this won't be anyones day job. All that other stuff will be covered by our primary employers. But once there's a sufficient customer base to help with word-of-mouth marketing we'll have to see. $3/w or bust
The analogy I gave earlier is what gives me the confidence that $5/w is way... way... to high... I know roofers that operate above board and charge $3k + materials for a new roof. I know electricians that operate above board and charge $3k+materials for a new service panel. An 8kW PV system shouldn't cost >$6k + materials but it's typically >$20k + materials...