i dont think its honest marketing from Tesla. I go to their website and click on "Order Yours" button then it shows a pop-up window with Model-S seats 5 adults Model-X seats 7 adults so far so good ...but when you actually go to order Model-X its only 5 seats by default and you gotta pay $4k for 7 seats...why ? why would you then say seats 7 in the home page when its a paid option to get 7 seats ? Same with their new CPO/inventory site i got today Buy a new Tesla today | Tesla I look at the prices and realize that a inventory Model S 70 with better options than what i chose for my Model S60 (still waiting on production) is cheaper. I see several other vehicles fall in same cheaper price range than my Model S60. I then realize the just above the buy button it shows cash price before ev incentives. They are so eager to tell you the price after EV incentive and mainly market the post EV incentive number but they dont ever tell you about TAX. Until you ask you wouldnt realize the price is before tax. Doesnt even mention on the site the price is before taxes. Dont even have an option to calculate TAX on their website even for someone trying to figure out on road price. I am a Tesla fan but this kind of gimmick can make many individual disappointed when the realize on road price. Specially for someone that stretched their purchase budget for this wonderful car. Its already very expensive car and why not be honest about the details.