State laws for maximum tint vary, and since the cars are sold in all states, they must abide by the least amount of tint allowed by ANY state. Several states do not allow any tint whatsoever on the front side windows, but all allow at least 70% tint on the rear side windows. Thus the tint is slightly different from the factory between the front and back. Your rear windows are likely already tinted to 70%, so your 35% tint on top of that is going to be dark.
If you want them to match, you need to ask for that, rather than specifying what tint you want added or asking to have it as dark as possible. Legally in California they can probably only tint the front side windows to about the same as the rear windows come from the factory, but installers will usually do whatever you ask. They won't get the ticket.