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Why Tesla Is a Great Brand: Like Apple, It Changed Perception

Discussion in 'Tesla Motors' started by johnr, Feb 2, 2010.

  1. johnr

    johnr Member

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    #1 johnr, Feb 2, 2010
    Last edited: Feb 3, 2010
  2. vfx

    vfx Well-Known Member

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  3. mpt

    mpt Electrics are back

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    There's some bad script behind the page, it comes up then dies, try disabling JavaScript.
     
  4. Iz

    Iz EVs are here to stay

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    :biggrin:
     
  5. johnr

    johnr Member

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    Added link to text-only version from Google cache for you.
     
  6. vfx

    vfx Well-Known Member

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    Thanks!

    That was a good overview of the brand.
     
  7. vfx

    vfx Well-Known Member

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    http://www.appleinsider.com/articles/10/07/08/former_apple_retail_mastermind_jumps_ship_from_microsoft_to_tesla.html

     
  8. PopSmith

    PopSmith Saving for a Model 3

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    I also think that the "Stores", which are under total control by Tesla, are an excellent idea because it allows Tesla to extensively monitor it's expansion.

    It also allows them to control how the stores look and feel so they have some sort of familiarity (in look, feel, etc.) no matter what store you visit.
     
  9. Tommy

    Tommy Member

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    And to expand on this, Tesla owned stores eliminate the traditional dealer as a middleman which should allow a better margin for the company and at the same time remain competitive in pricing until economy of scale begins to work in their favor.
     
  10. tonybelding

    tonybelding Active Member

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    I'm not sure about the article's premise. Has Tesla really changed the public's perception of EVs? Is Tesla now the "smoking hot brand" in electric cars?

    Among some segment of the population, yes. Among readers of AutoblogGreen, for sure. A fair number of gearheads have got the message, and a fair number of well-read people interested in green transportation issues have got the message, and I daresay even many people in the automotive industry (including bigwigs at GM and Toyota) have got the message.

    Among the general public, though. . . . . The goofy-looking, 100% gasoline-powered, half-assed "hybrid" Prius is still all they know. That and golf carts.

    If you ask most people about an electric car, the first company that comes to mind is going to be Toyota, and the second will be Honda -- the latter being particularly ironic, since Honda has pooh-poohed the whole idea of EVs and struggled to even come up with a quasi-hybrid car competitive against the Prius.
     
  11. Doug_G

    Doug_G Lead Moderator

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    I've got the first Tesla to roam the streets of my town. Quite a lot of people have come up to me to ask about the car.

    Roughly 30% already know exactly what it is, and maybe another 10% say "Tesla? No way!!!" when I tell them what it is. Not bad for a car no one here has actually seen!

    Surprisingly, only two people thought it was a Lotus. Apparently most car enthusiasts have heard of Tesla.

    Of the remaining 60%, half are utterly astonished when I tell them it's electric. Some will ask if it just "looks fast", and almost everyone asks how far it can go. They're usually pretty surprised when I tell them what it can do.

    Sure, there's some ways to go until everyone understands that electric cars really are practical vehicles, but I'd say that Tesla has made huge strides in changing the public's perceptions.
     
  12. Todd Burch

    Todd Burch Electron Pilot

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    You should offer those inquisitive folks a ride around the block and demonstrate what a constant torque curve feels like...

    Who knows...it could sell another Roadster!
     
  13. walk_n_wind

    walk_n_wind Member

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    That's the key. I had an unexpected, lucky ride in a Roadster once, and within 2 months I reserved a Model S (P691). Take them for a ride, and all but the hardest-nosed nay-sayers will drool.
     
  14. Doug_G

    Doug_G Lead Moderator

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    I do. I've had the Roadster two weeks now, and I've already taken well over two dozen people for spins - friends, neighbors, coworkers, and acquaintances. Responses to the torque curve include "wow" (50%), "holy s***" (25%), etc. The most reserved person so far said "oh dear", and that was strong language for her. :tongue:

    A couple of them have made noises about the Model S. We'll see.
     
  15. Iz

    Iz EVs are here to stay

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    Am curious as to what reasons the 10% "No Way" gave.
     
  16. Doug_G

    Doug_G Lead Moderator

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    They'd just never seen one before in the flesh, uh carbon fiber.
     
  17. Zythryn

    Zythryn MS 70D, MX 90D

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    I agree with others.
    While very few of the public has had a chance to ride in one, more and more do each week.
    I already have a list of people that want rides and don't yet have ours.
    But there are a lot more people that have heard/read/watched stories about the Tesla. And with every new sale 10,20 or more people get first hand experience.
    And many many more get second hand information.
    I am not sure where the critical level is, but every new Roadster owner help chip away at the general populace's misconceptions.

    Thank you all!
     

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