Something dawned on me today that I thought was very important in the area of EV competition. I know Elon has said many times that any EV sale is good for Tesla and the planet. While my gut could accept that rationale, until now I could never express why I intrinsically agreed with that opinion. For years auto manufactures have released specs for a "Tesla Killer", something that is going to out-compete and out-sell the Model-S or Model-X or Model-3. For example, the Porsche Mission E (Taycan), Jaguar I-Pace, Chevy Bolt, etc. It just dawned on me that no such car could ever be built, and here is why. Traditionally, people think in myoptic terms and compare some spec(s) of one car to a Tesla and indicate that it is better, so it will out-sell the Tesla. That spec could be price, fit/finish, luxury, market share, brand awareness, range, performance, etc. However, the flaw in that view point is not looking in broad terms to the overall market. One needs to step back and look at the big picture. The EV market is still a small fraction of the size of the ICE market. You may get a few people trying to decide between the I-Pace and Model-X, but the vast majority of buyers out there are ICE consumers. Therefore, the vast majority of comparisons/decisions will be between a "Tesla Killer" and an ICE vehicle, not an actual Tesla. In fact, if a consumer decides on the "Tesla Killer" purchase (basically an EV), then it opens the door to also looking at a Tesla. In other words, for every person that is introduced to a non-Tesla EV, it creates/educates a potentially new EV consumer who may then even consider other EV brands, including Tesla. Therefore, any dollar spent by the big automotive companies advertising, designing, building, selling EVs will harm their lucrative ICE sales and potentially bolster Tesla sales in the process. This clearly explains why traditional automotive companies drag their feet releasing EVs. Even when they do finally release their EV line, they only release a very limited number of them, and only in small markets. It also explains why dealerships down-sell their EV lines. The EV market has been growing at an exponential rate, which is good for Tesla as it will rise with the tide. Even if consumers buy a non-Tesla EV, it will hurt the automotive companies due to loss of an ICE sale, while at the same time validate Tesla's existence and business plan. Therefore, anything branded as a "Tesla Killer" will actually end up doing the opposite and promoting/helping the Tesla brand. It's actually a good thing when someone decides to buy a Taycan, I-Pace or Bolt because for every such purchase, there will be a significant number of Teslas sold as well. Not to mention, any EV sale is good for the planet. Let's be very supportive of all EV brands, because they are not Tesla's enemy, but rather Tesla's friend (at least until full EV saturation).