No, no. It's not about being able to port existing apps, it's about not having to learn a new environment with a new API, and all the costs associated with that. Developers aren't going to be easy to attract because it's a lot if work, and 20,000 cars a year is nothing when held against the several hundred thousand Android devices that are activated each day.
They should have tapped into this existing ecosystem, IMHO.
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I still maintain that most of those devs aren't the devs you want in any case. How many quality android apps are there out there as a percentage of the whole?
Make it costly to do something (in this case, time spent and possibly money) and you'll likely get more serious candidates. If you're devoted enough to put the time in to learn about the car and its specific environment, you're more likely to write an application that I'd be OK running in my car.
+1 AnOutsider and spatterso911 - I don't really see the vast majority of phone apps adding to my driving experience. And if there really is a case to be made for duplicating in the console an app I already have on my phone, it's probably worth my paying for it again. I see the Tesla App store as being more for truly useful (and expensive) apps developed by Tesla. I'll take Adaptive Cruise control for $1000 Alex.
+1. Give me quality, purpose-built apps!