Answer this.
So after telling someone a litnay of Tesla's advantages in the EV space, the response was, why is Tesla so much better? It was asked with sincerity and I was not happy with my answer.
Anyone want to field that question with a short burst?
There are credulity issues that come up when trying to convince. For example if when selling toothpaste and your study shows 10 out of 10 dentists reccomend using your brand, you still say 9 out of 10 to give the facts plausability.
Three reasons:
1. Tesla is 100% dedicated to electric. It isn't a side project. They aren't adapting cars. They can't rely on ICE sales to prop them up. They have to be at least one of the best, if not the best, in EVs to stay alive. They have to have decent performance. They have to have range. Their small size and lack of other products force them to have all of this.
1.5. Along these same lines they are building dedicated parts for EVs. The didn't buy a GE or Siemens motor, they built their own EV dedicated motor. The same goes for their inverter/PEM.
2. Tesla has wrapped their car around a drive train, versus designing a drive train around a car. This may sound the same as above, and may not sound significant but it is VERY significant. They don't compromise on the drive, the most important part of a car, not the vessel it is put in. Looking at that suspension article shows they are modifying traditional car parts to fit their drive train not the other way around. Sure this philosophy can cause some serious problems, but it is why they have a better 'EV' than everyone else. And as many have pointed out BMW and the like are slightly better at building interiors and vessels. But a car is supposed to drive first.
3. They started at a different spot than EVERYONE else (except maybe Rimac). They started with expensive cars. Everyone else started with Low/Medium cost cars. Expensive cars are better/nicer than Low/Medium cost cars. Plain and simple. This supports the appearance that Tesla is better, but not that Tesla actually is better. I believe that Tesla will be better on a constant cost level, because of the other two points. And this won't help you convince other people that Tesla is better, and may support the opposite. They are using HIGH quality materials.
And you may be able to support the 'Tesla started first' argument. But I don't think it plays a significant role. If GM or BMW or Nissan really decided to put out an EV they could make up the time head start in a couple of years.