Maybe I've really drunk the Koolaid but I can't understand how there is even a choice now between MBZ/BMW/Audi/Cadillac and Tesla in the minds of car shoppers. Imagine you were shopping for an airplane right now - comparing Cessna vs Cirrus. You step in the Cessna and get told by the salesman "We don't have autopilots - you have to steer the airplane by hand during your flights - but check out this high grade leather seat, baby! And listen to that "thunk" of the cockpit door!" It's a ludicrous scenario - you couldn't sell an airplane today without a functional autopilot - but it's exactly what we have with $100K automobiles right now. My only surprise is that there are some indications of a Model S demand ceiling - every other selling point of an E Class, 5 series, Cadillac, Jaguar or any of the others pales when you get to the part about having to steer the car yourself for hours on end or you will fly off the road. The Model S is price competitive with cars down into the $40K range once you add in fuel costs. I really don't understand how the Germans are selling anything at all at this point.