Very odd to be a current ad yet feature 85D performance and not P90D as mentioned already (or perhaps not, given the intended audience for that particular magazine). As to what it tells us, it would seem to me to mean either Origin had a contact with Tesla and wanted to put an ad in for next to nothing cost wise, or Tesla is trying to increase sales. While they have been production (battery?) constrained for quite some time, that obviously wouldn't last forever. It is a tad surprising if they have their battery supply issues sorted out (is the Gigafactory producing any cells yet?)... the Fremont factory sure seems like it should have the functional capacity to handle increased volume.
It appears old. The old S 85 numbers.
If it was new it would show P90D numbers.
I hope this signals a change in direction long-term. While it's been cool to say 'no advertising, cars sell themselves', the truth is that there is plenty of advertising: Drive events, active social media presence, etc. I suspect the Marketing dept has been hobbled unnecessarily by the whole 'no traditional advertising' edict.
The no advertising clause has long had an * next to it to say "in North America" other countries have had advertising for a while.Didn't take a picture of it but I believe I've seen original Tesla advertisements in a Danish magazine a few years back. Don't assume that was sanctioned by Tesla HQ but merely assume it was something the local guys here did.
It appears that a full-page ad in that periodical costs $3,400. If so, that's extremely cheap. I wonder how large its circulation is, and who and where the target audience.
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So far everyone appears to assume that Tesla Motors paid for this ad to appear in this relatively obscure print magazine with likely a modest circulation.Very odd to be a current ad yet feature 85D performance and not P90D as mentioned already (or perhaps not, given the intended audience for that particular magazine). As to what it tells us, it would seem to me to mean either Origin had a contact with Tesla and wanted to put an ad
Thank you for posting that information, and it may explain a lot. There may have been page space available and Leilani got the ear of the editor to give Tesla some free promotion. Good for her if that was the case.Some of you may be intrigued to learn that Leilani Munter is tagged as a Contributing Editor.